Parallel, A Brand Agency, LLC Marketing Manager San Antonio, TX
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Parallel, A Brand Agency, is seeking a creative and strategic Marketing Manager with expertise in developing customer journey strategies and driving brand experiences. This role is ideal for those who thrive in dynamic, fast-paced environments and are inspired by a collaborative workspace that fosters innovation and growth.
Description
As a Marketing Manager at Parallel, you will be instrumental in crafting and executing creative strategies that guide clients through every stage of their customer journey. You’ll lead initiatives that engage audiences, enhance brand presence, and optimize conversions, all while collaborating closely with the creative and operations teams. This position is perfect for a results-driven individual who excels in creative strategy, is passionate about understanding customer behaviors, and wants to make a direct impact on both client success and agency growth.
You’ll be working from our vibrant, newly renovated downtown office located in the former SA Current building, featuring two floors filled with natural light, a brand-new kitchen, updated bathrooms, a spacious conference room, and areas dedicated to both collaboration and quiet focus. Surrounded by the historic charm and creative energy of the area, it’s the perfect setting for inspiration and team development. Your work will play a crucial role in shaping our clients' brand strategies and delivering creative campaigns that inspire customer engagement and long-term success.
Position Responsibilities Include
Creative Strategy & Customer Journey Planning : Develop and execute creative strategies focused on the customer journey, optimizing each touchpoint to drive engagement, conversions, and brand loyalty.Brand Strategy Development : Work closely with clients to understand their business goals and develop marketing strategies that align with their brand vision and customer needs.Campaign Conceptualization & Execution : Lead the creative development and execution of integrated marketing campaigns, ensuring consistency and cohesion across all channels and touchpoints.Client Collaboration & Communication : Act as the primary point of contact for clients regarding creative strategy, ensuring clear and proactive communication throughout the campaign lifecycle and ensuring alignment with client goals.Team Leadership & Coordination : Collaborate with the creative team, account managers, and other internal stakeholders to develop and implement marketing strategies, providing creative direction and feedback on projects.Customer Insights & Data Analysis : Utilize customer insights and data analysis to optimize strategies and ensure that marketing campaigns resonate with target audiences and drive measurable results.Campaign Performance & Optimization : Continuously evaluate campaign performance, making data-driven adjustments to maximize impact and improve customer experience at every stage of the journey.Creative Problem Solving & Innovation : Identify opportunities for creative solutions that elevate the customer experience and deliver innovative strategies to meet client objectives.Job Requirements
It’s hard to define the exact experience necessary, but we are hoping to find someone that meets the requirements below—or someone who can prove that the experiences they’ve had beat what we have outlined.
7+ years of experience in a creative agency, marketing, or brand strategy role, with a strong emphasis on customer journey and experience strategy.Bachelor’s Degree or equivalent work experience in marketing, advertising, or a related field.At least 3 years of experience in marketing or creative strategy, preferably in an agency setting.Strong understanding of customer journey mapping, digital marketing, and integrated marketing strategies.Excellent organizational, communication, and leadership skills with the ability to manage multiple projects simultaneously.Proficiency in G Suite and project management tools (experience with Teamwork preferred).Solid understanding of both traditional and digital marketing principles, with a focus on creative campaign development.Data-driven with the ability to analyze and apply customer insights to optimize strategies.What Would Be Really Cool?
Experience with Integrated CampaignsCustomer-Centric MindsetExperience Leading Creative TeamsStrong Understanding of Brand StrategyExperience Working with Digital and Creative Teams#J-18808-Ljbffr
