Talent.com
Performance Marketing Manager

Performance Marketing Manager

Perry WeatherDallas, TX, US
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Job Description

Job Description

About Perry Weather

At Perry Weather, we’re building the leading weather safety platform that helps organizations make fast, confident decisions when weather threatens people and operations. Thousands of schools, cities, golf courses, and industrial teams rely on our software + on-site hardware to monitor real-time conditions, automate alerts, and stay compliant with weather policies.

The mission for this role

Own multi-channel demand generation and accountable pipeline growth. You’ll design and run campaigns across paid, email, and web, and work to continuously improve conversion across the entire funnel, not just acquisition.

Location

Dallas, TX (in-office, Monday–Friday)

Requirements

What you’ll do

  • Plan, launch, and manage campaigns across Google Ads, Bing, Meta, Reddit, and LinkedIn—owning end-to-end setup, daily optimization, and iteration.
  • Design and run A / B tests across audiences, creative, messaging, landing pages, and conversion goals; prioritize experiments by expected impact and confidence.
  • Build audiences and messaging mapped to our key verticals (education / athletics, parks & rec, construction, golf, energy, and more).
  • Partner with the Senior Growth Marketing Manager to brief and iterate on ads; develop variations (hooks, formats, lengths) and proactively refresh creative.
  • Collaborate cross-functionally with sales leadership, GTM engineering, video, and content to hit targets.
  • Create low-friction forms and email workflows that drive qualified awareness, demo requests, and pipeline.

What makes you a great fit

  • 3+ years managing multi-channel B2B paid media with measurable pipeline impact (B2B SaaS a plus).
  • Excellent written storytelling; design chops a plus (strong ad copy, clear briefs, quick image / video edits).
  • Deep, hands-on mastery of Google Ads (Search / PMAX / Video), Meta, and LinkedIn (Engagement, Lead Gen, Website Conversions).
  • Comfortable operating like a one-person agency—owning every step of the paid media funnel.
  • Strong working knowledge of web, email sequencing tools, CRM, and ad platforms.
  • You spot problems & opportunities, form confident hypotheses, and bring solutions.
  • You don’t stop at lead volume—you care about lead quality, demo-to-opportunity, and win rates, and you work with sales to ensure campaign success.

    • Nice to have

  • Familiarity with heat stress / WBGT, lightning detection, or industrial / EHS use cases (you’ll learn fast either way)
  • Experience or deep working knowledge of our marketing stack (ie. Hubspot, Wordpress, Wistia, Clay, SmartLead, GA4, Google Looker Studio, Google Tag Manager)

    • How we work & what you’ll own

  • In this role, you’ll have a large amount of autonomy, yet a large amount of responsibility over demand generation strategy.
  • You’ll handle the end-to-end ideation and execution of paid media campaigns
  • Success looks like : increasing qualified demo requests, lowering blended CPL / CAC, raising win rates from paid sources, and building a repeatable testing engine.

    • Benefits

  • Casual work environment. We're located in the vibrant Dallas Oak Lawn neighborhood. As a note, our team is in office M-F!
  • Comprehensive benefits. We offer competitive health insurance plans, 401(k) with employer matching, and a suite of voluntary benefits.
  • Engaging culture. Monthly All-Hands, fun events like Office Olympics, lunch-and-learns, happy hours, and more.
  • Grow with us. We’re growing rapidly, and yet we have a massive amount of work and opportunity ahead.
    • serp_jobs.job_alerts.create_a_job

    Performance Marketing Manager • Dallas, TX, US

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Lifecycle Marketing Manager

    Lifecycle Marketing Manager

    VirtualVocationsGrand Prairie, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Lifecycle Marketing Manager to drive customer marketing strategy across the Mailgun brand.Key Responsibilities Establish a deep understanding of the customer journey ac...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Partner Marketing Manager

    Partner Marketing Manager

    VirtualVocationsArlington, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Partner Marketing Manager to scale its impact through strategic technology partnerships.Key Responsibilities Grow the impact of partner marketing activities to strength...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Growth Marketing Manager

    Growth Marketing Manager

    VirtualVocationsDallas, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Growth Marketing Manager, Scout Acquisition.Key Responsibilities Drive signups across app, web, and Chrome extension, focusing on key audiences Run paid, organic, and ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Performance Director

    Performance Director

    VirtualVocationsDallas, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Performance Director, Home.Key Responsibilities Lead performance marketing efforts for home brands, focusing on paid search and paid social Oversee strategic planning ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    B2B Marketing Operations Manager

    B2B Marketing Operations Manager

    VirtualVocationsCarrollton, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a B2B Marketing Technology Operations Manager.Key Responsibilities Own multi-channel campaign execution and optimize operations across various platforms Lead marketing a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Lifecycle & Retention Marketing Manager

    Lifecycle & Retention Marketing Manager

    VirtualVocationsGrand Prairie, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Manager, Lifecycle & Retention Marketing.Key Responsibilities Develop and execute lifecycle campaigns across various channels Build retention campaigns and loyalty off...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Marketing Analytics Manager

    Marketing Analytics Manager

    VirtualVocationsGrand Prairie, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Manager, Marketing Data & Analytics to oversee client projects and deliver insights based on complex analysis. Key Responsibilities Serve as a subject matter expert in d...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Email Marketing Account Manager

    Email Marketing Account Manager

    VirtualVocationsPlano, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for an Email Marketing Account Manager to manage client relationships and optimize B2B cold email marketing campaigns. Key Responsibilities Manage a portfolio of B2B client ac...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Marketing Operations Project Manager

    Marketing Operations Project Manager

    VirtualVocationsIrving, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Marketing Operations Project Manager to drive efficiency and performance within the marketing team. Key Responsibilities Lead project management across marketing initiat...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Associate Channel Marketing Manager

    Associate Channel Marketing Manager

    VirtualVocationsCarrollton, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for an Associate Channel Marketing Manager to support the development and execution of marketing programs that drive growth within their retail network.Key Responsibilities : ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Senior Performance Marketing Manager

    Senior Performance Marketing Manager

    VirtualVocationsCarrollton, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Manager, Performance Marketing, Content & Analytics.Key Responsibilities Execute paid media strategy across various channels to drive growth Manage media plans,...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Principal Product Marketing Manager

    Principal Product Marketing Manager

    VirtualVocationsGrand Prairie, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Principal Product Marketing Manager to drive the go-to-market strategy for a new SaaS product. Key Responsibilities Develop and execute comprehensive go-to-market strate...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Events Marketing Manager

    Events Marketing Manager

    VirtualVocationsGrand Prairie, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for an Events Marketing Manager to own the strategy and execution of third-party events, partner-led field programs, and webinars. Key Responsibilities Set and execute event s...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Field Marketing Manager

    Field Marketing Manager

    VirtualVocationsArlington, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Field Marketing Manager - EDU.Key Responsibilities Deliver impactful global and regional events to build relationships and drive adoption of company solutions Ensure a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Email Marketing Manager

    Email Marketing Manager

    VirtualVocationsDallas, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for an Email Marketing Manager to design and execute their email marketing strategy across the customer lifecycle. Key Responsibilities : Develop and execute a comprehensive em...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Marketing Manager

    Senior Marketing Manager

    VirtualVocationsIrving, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Marketing Manager, B2B Paid Media.Key Responsibilities : Own paid media execution for the Corporate segment across LinkedIn, content syndication, and Demandbase ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Performance Marketing Manager

    Performance Marketing Manager

    VirtualVocationsGrand Prairie, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Performance Marketing Manager to drive paid user acquisition and optimize app growth.Key Responsibilities Plan, launch, and optimize paid user acquisition campaigns acr...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Performance Marketing

    Director of Performance Marketing

    VirtualVocationsDallas, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Performance Marketing to lead acquisition, retention, and loyalty marketing efforts. Key Responsibilities Lead planning, buying, and optimization of paid med...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Marketing Operations Manager

    Senior Marketing Operations Manager

    VirtualVocationsArlington, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Manager, Marketing Operations & Analytics.Key Responsibilities Build and manage campaign tracking frameworks for accurate lead flow and attribution Develop and ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Manager, Lifecycle Marketing

    Senior Manager, Lifecycle Marketing

    VirtualVocationsGrand Prairie, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Manager, Lifecycle Marketing.Key Responsibilities Directly manage end-to-end lifecycle execution in Braze, including campaigns, flows, testing, and reporting Bu...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days