Director of Ecommerce

Director Of E-Commerce

Location : Austin, TX (On-site only in our South Austin HQ) Reports to : CEO

At Made In, we're redefining how people cook at home and in professional kitchens. As a digitally native kitchenware brand, we design, manufacture, and sell premium cookware used by some of the world's top chefs. We run on a modern headless commerce stackVercel, Sanity, and Shopify Plusand operate multiple international storefronts.

We're seeking a Director of E-Commerce to lead the next chapter of digital growth. This is a strategic and operational leadership role that will oversee site experience, merchandizing, engineering, CRO, analytics, and innovationgrounded in performance and built for scale.

Role Overview

The Director of E-Commerce will be responsible for managing and optimizing our full-stack e-commerce ecosystem. You will own all digital storefronts (US and international), lead cross-functional teams (UI / UX, site operations, development, and CRO), and ensure we are executing best-in-class practices across performance, experimentation, and personalization. This is not a remote rolethis leader must work from our Austin HQ.

Key Responsibilities

• Own strategy and execution for all Made In e-commerce stores (US, UK, Canada, Australia), ensuring alignment across technology, UX, product, and marketing.
• Drive e-commerce revenue and contribution margin through site optimization, user journey improvements, and technical excellence.
• Lead a high-performing, cross-functional team including developers, CRO specialists, and UI / UX designers.

Growth And Conversion Optimization

Technology & Development

AI & Innovation Integration

Operational Excellence

Qualifications

Preferred Experience

Benefits We Offer

Made In is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Made In makes hiring decisions based solely on qualifications, merit, and business needs at the time.