Freedom Boat Club - Regional Marketing Activation Specialist, Southwest Florida Region

Regional Marketing Activation Specialist

Are you ready for what's next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Innovation is at the heart of Brunswick. See how your contributions will help transform vision into reality :

Position Overview :

We are seeking a Regional Marketing Activation Specialist for our Southwest Florida Club (SWFL) with a passion for boating and a drive to bring the Freedom Boat Club brand to life in this market. In this role, you will collaborate closely with the regional brand leadership team to implement key marketing strategies and support the accelerated growth of Freedom Boat Club SWFL. As the local subject matter expert (SME), you will lead the activation of promotions, events and marketing initiatives across clubs in your area, ensuring consistent execution and brand alignment. This role requires a savvy, go-getter mindset that is comfortable both engaging with customers onsite at weekend and evening events and working remotely 'behind the screen' on digital activations. No week will be the same.

At Brunswick & Freedom Boat Club, we have passion for our work and a distinct ability to deliver.

Essential Functions :

• Local Marketing & Sales Support : Serve as the (SME) for local marketing activations in assigned regions, providing guidance to the sales team. Research and develop localized campaigns, from partnering with local businesses to traditional media buys (direct mail, print ads, etc.). Building new marketing streams for this region is instrumental.
• Event Planning, Execution & Coordination : Lead the planning, coordination and execution of local events of varying scale (e.g., boat shows, sales events, member appreciation events). Coordinate communications with event stakeholders, team members, and brand leadership to ensure alignment and successful execution. Attendance at most events is required.
• Event Tracking & Performance : Monitor and evaluate event performance, maintain a calendar of upcoming opportunities, and identify activation needs. Provide insights and recommendations based on performance data.
• Promotion Activation & Content Creation : Develop, launch, present and manage monthly regional promotions across email, text and misc. campaigns.
• Stakeholder & Brand Communications : Prepare and present all activation-related communications to stakeholders, team members, and leadership. Develop playbooks to document processes for knowledge transfer and consistent success across regions. Lead regional team meetings and support strategic planning initiatives. Develop a strong working partnership with the regional General Manager, in addition to your direct Marketing Manager.
• Social Media Management : Develop content for the SWFL regional social media accounts and actively engage with the community.
• Email Campaigns : Support the creation and distribution of club and member communications, event invites, promotions and newsletters.
• Marketing Collateral & Compliance : Assist in the development of marketing materials, ranging from digital assets to print, ensuring alignment with brand guidelines and promotional objectives.
• Invoice Management : Review, approve, and track marketing invoices within your region, ensuring proper documentation and adherence to budget.
• Ad-hoc Marketing Support : Provide support for additional marketing initiatives and projects as needed. Propose innovative ideas to test and explore new opportunities for business growth.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets / experiences are necessary; however, others can be developed along the way.

Required Qualifications :

Preferred Qualifications :

Working Conditions :

Compensation :

The anticipated pay range for this position is $53,100.00 - $83,800.00 annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge / skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here.

Why Brunswick :

Whatever tomorrow brings, we'll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, discounted membership rates, and much more. In addition, we're proud of being recognized for making a splash with numerous awards!

About Freedom Boat Club :

Freedom Boat Club the world's largest members-only boat club was founded in 1989 in Sarasota, Florida. Today, the Clubs 400+ locations welcome hundreds of members to its docks each day to enjoy a day on the water while we take care of the rest including fueling, cleaning, maintenance, and more.

With over 30 years of Boating Made Simple, Freedom Boat Club (a division of Brunswick Corporation) continues to be a passionate group of individuals who focus on raising the bar in everything that we do. We are always looking for hardworking and motivated people who share our passion for getting others out on the open waters.

To learn more about open positions within the Freedom Boat Club, please visit the Brunswick Corporation Careers page.