Global Marketing Manager - BD Vacutainer Tubes

Global Marketing Manager

The Specimen Management business is seeking a Global Marketing Manager to support its Lab Specimen Management portfolio. BD is the global market leader in Specimen Management, with leadership positions in both its containment portfolio (BD Vacutainer) and Specimen Acquisition portfolio. As a key member of the Global Marketing team, the Global Marketing Manager will help shape the strategic direction, general management, and financial performance of the BD Vacutainer Hematology & Specialty Tubes portfolio. This role will also contribute to the broader Blood Collection Tubes portfolio within the Lab Specimen Management (containment) business. This position plays a critical role in delivering strategic insights that influence go-to-market strategies and product development decisions. The Global Marketing Manager will collaborate closely with cross-functional partners and regional marketing teams, serving as a portfolio expert and central resource to support the commercial success of the Lab Specimen Management platform.

Responsibilities

• Be responsible for the global strategy and performance of the BD Vacutainer Hematology & Specialty Tubes portfolio.
• Partner with international and regional marketing and sales teams to support global commercialization efforts.
• Conduct market and customer analysis to find opportunities for innovation and portfolio expansion.
• Handle the full product lifecycle, including competitive assessments and development of pricing strategies and guidelines.
• Integrate commercial insights into the Coordinated Business Planning (IBP) process to advise strategic decisions.
• Direct market research efforts to generate short- and long-term forecasts and interpret market trends.
• Supervise global competitor activity across products, sales, and marketing to inform strategic positioning.
• Develop and implement strategic and tactical go-to-market plans, including product positioning and messaging.
• Build and maintain sales enablement tools such as training materials, collateral, guides, and tutorials.
• Provide expertise across the full marketing mix, including advertising, digital marketing, direct marketing, tradeshows, public relations, and scientific communications.
• Maintain a deep understanding of the market landscape, customer needs, competitive dynamics, and new technologies.

Qualifications

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and / or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.