Senior Consumer Communications Manager

Senior Consumer Communications Manager - removed

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences all created by our global community of developers and creators.

At Roblox, were building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device.Were on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.

A career at Roblox means youll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

Roblox is seeking a Senior Consumer Communications Manager with broad experience across consumer / marketing media and brand partnership communications to join our in-house communications team for a 4-month temporary contract (Between May 26 through Sept 30, dates may shift).

The right candidate is a strategic thinker, gifted publicist and storyteller who combines creativity and proactivity to develop scalable global campaigns and initiatives that are primarily focused on supporting announcements with top brands and advertising partners, along with some consumer / product communications. We are looking for a proactive individual who is well-connected with media, knows how to tap into trends to demonstrate the platforms cultural relevance and work with data, come up with fresh narratives, and collaborate with global brands and partners to generate media coverage about Roblox across key outlets and verticals, creating industry buzz and consumer interest in the brand.

This role reports to the Senior Director of Consumer Communications.

You Will :

Develop and implement public relations efforts around notable brand partnerships, IP and platform trends

Conceptualize, lead, and execute impactful consumer-facing global, regional and / or market specific media relations initiatives and campaigns in support of key business objectives, including broad consumer awareness and perception of the Roblox platform and brand

Develop and manage relationships with key consumer and industry reporters (lifestyle, entertainment, sports, music, advertising / marketing and others)

Analyze trends and data (both platform data and consumer surveys) to come up with newsworthy narratives, reports and story ideas for consumer and industry media

Coordinate with the product communications team on upcoming product launches to increase reach in consumer and marketing industry outlets

Work with leaders in the partnerships organization to liaise on broader business strategies across industry verticals (i.e. entertainment, music, sports) and upcoming initiatives for recommendations on messaging and PR amplification, as well as broader trends research

Lead Robloxs participation in the key industry events across several verticals, both local and internationally, and serve as PR lead at relevant trade shows / other industry events

Proactively brainstorm new campaign ideas and collaborate with PR agencies globally to help develop impactful and efficient results around consumer / partnerships PR efforts

Bring a creative approach to deliver measurable and attributable results

You have :

10+ years of experience in Brand or Consumer PR, including driving comms for top brands / partnerships and global public companies (consumer tech, entertainment, media or gaming preferred)

Experience developing impactful and successful proactive consumer / brand PR campaigns and an appetite for crafting news

Existing media relationships across entertainment, sports, lifestyle, music and marketing media, and proven skill and passion in building new relationships, including examples of successfully delivered high-impact placements for brands

Experience commissioning research or mining internal data to support storytelling and tailoring based on market needs

Confidence producing content for different markets, channels, and media

Ability to forge relationships across the business

Excellent written and interpersonal skills

For roles that are based at our headquarters in San Mateo, CA : The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual hourly rate could fall outside of this expected range. This pay range is subject to change and may be modified in the future. Please note that not all benefits shown below are applicable to this position.

Monthly Salary Range

$20,585$20,585 USD

Roles that are based in our San Mateo, CA Headquarters are in-office Tuesday, Wednesday, and Thursday, with optional in-office on Monday and Friday (unless otherwise noted).

Youll Love :

Excellent medical, dental, and vision coverage

A rewarding 401k program

Flexible vacation policy (varies by exemption status)

Roflex - Flexible and supportive work policy

At Roblox HQ :

Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks

Onsite fitness center and fitness program credit

Annual CalTrain Go Pass

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations for all candidates during the interview process.

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