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Social & Digital Media Manager

Social & Digital Media Manager

University of Saint JosephWest Hartford, CT, US
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Job Description

Job Description

Are you energized by storytelling through digital media? Do you excel when technology, creativity, and communication come together? The University of Saint Joseph (USJ) seeks a Social & Digital Media Manager to be the creative engine behind our digital presence to produce compelling content, design eye-catching visuals, and help share the voice of USJ across platforms.

The manager will lead the strategy and day-to-day execution of the University’s social media presence, while also serving as a hands-on producer of photography, video, and graphic content for marketing and communications initiatives. This role requires a digital-first mindset, strong creative instincts, and the ability to repurpose content strategically across platforms and mediums.

With a primary focus on social media, this individual is a strong digital storyteller and planner who will also be a versatile contributor to the Marketing and Communications team by supporting campaigns, events, publications, and brand initiatives. They are responsible for helping advance USJ’s brand and reach by producing and creating strategic and engaging content, for social media, web, email, and other channels.

Social Media Strategy & Management

  • Lead the development, execution, and evaluation of a comprehensive social media strategy aligned with University goals and brand.
  • Plan, write, create, edit, schedule, and publish engaging daily and long-term content across all USJ social media channels (Instagram, Facebook, LinkedIn, X / Twitter, YouTube, TikTok, etc.).
  • Establish and maintain a distinct, on-brand voice and content strategy tailored to each platform.
  • Monitor, moderate, and respond to online conversations, direct messages, and mentions in a timely and professional manner.
  • Produce regular reports and insights on performance analytics; leverage data to optimize engagement, reach, and ROI.
  • Assist with paid social media campaigns as necessary.
  • Stay ahead of digital trends, benchmarking competitor institutions, and innovating with emerging formats and platforms.
  • Be an active presence on campus : expected to proactively develop relationships with students, faculty, and staff, seeking out stories and moments to portray the USJ experience.

Multimedia Production

  • Capture compelling photo and video content that highlights the vibrancy of USJ’s academics, student life, athletics, and community in support of events, campaigns, and digital initiatives.
  • Manage all aspects of production logistics : storyboarding, shooting, editing, captioning, and publishing.
  • Edit and produce high-quality videos for social media and marketing campaigns using industry standard tools (Adobe Premiere Pro, After Effects, CapCut, Lightroom, Photoshop, Canva, etc.)
  • Maintain digital asset libraries, ensuring consistent quality, accessibility, and archiving of multimedia materials.

    • Collaboration & Support

  • Partner with Admissions, Institutional Advancement, Athletics, Student & Campus Life, and other departments to develop strategic digital content that advances recruitment, fundraising, and engagement goals.
  • Provide guidance to campus stakeholders on social media best practices and manage review / approval for.
  • any new or existing University-affiliated social media accounts.
  • Support broader departmental communications initiatives, including website content, e-newsletters, marketing materials, and publications.
  • Participate in University events (e.g., Orientation, Commencement, Move-In Day) to capture and share real-time stories.

    • Education & Experience

  • Bachelor’s degree in Communications, Marketing, Digital Media, Journalism, or related field.
  • Strong written and verbal communication skills.
  • Expert knowledge of social media channels and digital content strategy.

    • Other Qualifications

  • Strong organizational skills and attention to detail.
  • Able to function independently while operating effectively within a team environment.
  • Proficiency with DSLR / mirrorless cameras and audio equipment.
  • Possess solid general computer skills, including ability to work in a Windows and Mac environment.
  • Proficiency with MS Office Suite, Internet, and other programs as needed (e.g., mail merge, data base management). Familiarity with specific applications used by the University / Department a plus.
  • Experience with Adobe Creative Suite (Premiere Pro, Photoshop, After Effects, Lightroom) and familiarity with other editing / design tools (CapCut, Canva, etc.) preferred.
  • Able to plan for, identify, analyze, and report on key performance statistics and user data for social media channels, and implement change based on effectiveness and results.
  • Exhibits a high level of professionalism, creative problem solving, and the ability to manage multiple projects and priorities with minimal supervision.
  • Professional, courteous demeanor and appearance; ability to engage positively and work professionally with students, faculty, staff and administration and represent the University professionally to the public.
  • Commitment to the mission of the University of Saint Joseph.
  • Physical ability to perform essential functions of the position, with or without reasonable accommodation.
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