Content Producer - Freelance

News12

News 12

is our award-winning, hyper local news stationcovering communities throughout Long Island, the Bronx, Brooklyn, Westchester, Hudson Valley, Connecticut and New Jersey. News 12 New York is our National streaming service for regional news, weather and News 12 originals.

If you're committed to delivering high quality news and storytelling with a hyper local lens, we have positions available for both on and off-air talent with opportunities for development and growth.

Job Summary

The freelance digital Content Producer is responsible for creating, curating, and optimizing multimedia content across web and social media platforms to enhance News 12's online presence. They will collaborate with editorial teams to develop compelling stories, adapt traditional news coverage for digital consumption, and ensure content aligns with the organization's voice and standards. This role requires strong storytelling skills, technical proficiency, and an understanding of audience behavior in the digital landscape. The producer will work in a fast paced environment and engrain themselves in digital news production for all seven regions.

Responsibilities

Produce and edit digital-first news content, including articles, videos, graphics, and social media posts.

Optimize content for SEO and audience engagement across digital platforms.

Collaborate with reporters, editors, and other teams to enhance online storytelling.

Manage and update social media channels (Facebook, Instagram, TikTok, and X) with timely and accurate news.

Edit and produce videos to accompany digital stories and social media content.

Send push alerts and update websites and social platforms during breaking and developing news.

Monitor digital performance metrics and adjust strategies to improve reach and engagement.

Stay current with emerging digital trends, tools, and best practices.

Ensure all content meets journalistic ethics and organizational standards.

Support live coverage, streaming events, and interactive multimedia experiences.

Engage with audiences through social media and community-building efforts.

Qualifications

Bachelor's degree in marketing, communications, media, journalism, or a related field

7+ years of experience building and executing digital strategies in news or media

4+ years of experience in a fast-paced, complex organization

Strong understanding of major social media platforms (e.g., Facebook, Instagram, TikTok, X, LinkedIn)

Proven experience writing headlines, longform articles, and social media copy

Excellent verbal communication skills

Strong analytical skills with the ability to interpret and communicate performance data

Proficiency with digital management tools and analytics platforms

Highly organized with strong multitasking and prioritization abilities

Ability to work independently and collaboratively within a large, multifaceted team

Results-oriented and team-focused working style

Willingness and ability to travel between newsrooms weekly

We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.

The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and / or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.

Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQfor further details.

Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate / range at time of hire for this position in the posted location is$37,500.00-$61,607.00 / year. The rate / range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.