Director, Paid Media
The Daily Wire is looking for a Director of Paid Media! This person oversees strategy, execution, and performance across all paid media channels. This role develops and implements innovative, data-driven campaigns; manages key media partnerships with platforms like Google and Facebook; and ensures alignment with business objectives through continuous auditing, optimization, and KPI measurement. The Director also mentors and manages a high-performing team while staying ahead of industry trends and technologies to drive growth, efficiency, and excellence in all paid media initiatives.
Primary Responsibilities
- Develop and execute innovative paid media strategies and campaign plans that align with business objectives.
- Oversee the implementation of paid media campaigns across multiple digital platforms.
- Collaborate with internal teams, external partners, vendors, and agencies to identify and activate high-impact opportunities.
- Manage and strengthen relationships with key media partners, including Google, Facebook, and other advertising platforms.
- Regularly audit and analyze media performance, identifying challenges, opportunities, and best practices to drive optimization and automation.
- Define, measure, and evaluate paid media KPIs to assess campaign effectiveness and guide strategic decisions.
- Lead, mentor, and motivate a high-performing paid media team, managing daily operations, workloads, deadlines, and budgets to ensure excellence and efficiency.
Experience & Requirements
7+ years of paid media / advertising experience and proven experience as a media director or equivalent work experience.Hands-on experience in media buying, planning, and supervising / directing.Strong lead generation and performance marketing background.Outstanding leadership and organizational skills.Possess exceptional communication skills (both verbal and written), including the ability and confidence to respectfully voice ideas and concerns with the team.Function as a flexible problem solver with the ability to thrive in a fast-paced environment and navigate competing demands.Detail-oriented with strong organizational and time management skills.