VP, Enablement Program Manager

Job Description

Location : On site at location listed in job posting.

Position Summary

The VP, Enablement Program Manager reports to the SVP, Marketing & Omnichannel Enablement and is responsible for overseeing the planning, prioritization, and execution of marketing technology (Martech), CRM, data and analytics initiatives for First Horizon Bank. This role acts as the central hub for managing cross-functional programs and projects, ensuring alignment with strategic goals and optimizing enablement between marketing, CX, product, digital banking, enterprise technology, enterprise PMO, lines of business and operational functions of the organization.

The ideal candidate will have strong program management skills, a deep understanding of CRM platforms, data-driven marketing and CX strategies, and will demonstrate ability to translate business needs into actionable plans across relationship management, marketing, sales and service.

Key Responsibilities

Program Strategy & Planning

• Develop and manage the Enablement Program roadmap to support cross functional strategies within marketing, product, CX and across the enterprise related to client-centric outcomes.
• Partner with marketing, product, CX, ET, analytics to align initiatives with business goals and requirements.
• Interface to layers of product operating model within the organization and function as cross functional liaison for Enablement team working to align to agile planning and delivery.
• Function as the main steward to apply the principles and framework of our Change Acceleration Process across the Enablement teams and extending to other areas of the Marketing, CX and Product organization.
• Support SVP, Enablement to manage communication and combined roadmaps across various stakeholder areas such as FH360 (CRM), Digital Banking, Analytics Center of Excellence, Enterprise Program & Planning, Banker Quality & Productivity.

Project & Traffic Management

Stakeholder Communication & Leadership

Qualifications

Education & Experience

Skills & Competencies

About Us

First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com .

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