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Director of Digital Advertising-Social Job at Closed Loop in Roseville

Director of Digital Advertising-Social Job at Closed Loop in Roseville

MediabistroRoseville, CA, United States
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Closed Loop is a game-changing digital advertising agency that helps innovative companies like Clover, Rakuten, and Insperity maximize performance and achieve exceptional results through integrated paid media campaigns. We believe that happy employees create happy clients-it's part of the reason Ad Age has named us one of the Best Places to Work for the last seven years.

As we evolve and expand our full-funnel digital capabilities, we seek a seasoned Director of Digital Advertising to join our growing and innovative team. You will work across multiple clients, serving as a senior subject matter expert, affording you a unique opportunity to bring value to a number of brands in a multitude of ways. Partnering with and reporting into our SVP of Advertising, you'll be tasked with helping sell through our core philosophy of the intersection between brand and performance through best-in-class strategic media recommendations.

This is a fully remote position (U.S. BASED ONLY) with a strong preference for EST.

What You'll Do :

Paid Social Client Strategist

  • Serve as the senior strategic Paid Social lead on one or more highly complex, strategic client accounts, working with the internal client team to deliver against client goals via Paid Social channels (Meta, LinkedIn, Reddit, Pinterest, etc.)
  • Proactively monitor account performance, identify opportunities for optimization and growth, and work with the team to implement changes.
  • Lead analysis of weekly and quarterly performance and trends, and set client expectations via clear, concise, strategic communications.
  • Create ongoing and ad hoc reporting deliverables for clients with reports including actionable insights informed by channel best practices and past learnings.
  • Work with complex data sets to analyze campaign performance, uncover insights, and drive optimizations.
  • Provide clients with best practices on creative, specific to funnel-stage and media tactics.
  • Track target audiences' media consumption habits and clients' competitors, providing insights and recommendations.
  • Identify testing needs, develop test plans, and work with the client to execute and report on findings.

Team Client Management (Your Book of Business)

  • Serve as a trusted advisor to senior clients and C-suite executives, articulating strategies and insights with clarity and conviction.
  • Advocate for holistic, full-funnel media strategies, ensuring clients understand the interplay between upper-funnel awareness and lower-funnel performance, identifying new channels and partnerships that drive performance and align with client objectives.
  • Drive innovation in channel mix, targeting, and measurement, constantly refining our approach based on data and emerging trends.
  • Team Personnel Management

  • Manage and coach a team of Digital Ad Managers and / or Coordinators, including their day-to-day work and overall professional development.
  • Ensure service delivery excellence by providing feedback on weekly client updates, client deliverables, Quarterly Business Reviews, etc.
  • Coach your team on Paid Search, Paid Social, and Programmatic channel best practices as needed.
  • Ongoing performance management, including completing annual performance reviews & quarterly conversations
  • Serve as the point of escalation for any employee or client issues
  • Be well integrated with the broader client services team - e.g., participate in team meetings, be active on Slack, etc.
  • What You'll Bring :

  • 7+ years of experience designing and managing Paid Social advertising campaigns with large budgets & complex strategies across multiple channels and driving quantifiable results. B2B experience and / or agency experience is a must.
  • Experience leading digital advertising teams (preferably at an agency)
  • A strong understanding of full-funnel planning-balancing brand-building with performance marketing.
  • Hands-on experience with multiple advertising platforms (Meta, LinkedIn).
  • Exceptional presentation and storytelling skills-able to articulate ideas persuasively on paper (decks / memos / sheets) and in a room.
  • Client-facing leadership experience, with a track record of selling through strategies to executive stakeholders.
  • Experience working cross-functionally with creative, data, and tech teams to bring media strategies to life.
  • Experience using analytics tools (Google Analytics).
  • Strong project management and communication skills.
  • What's In It For You? :

  • Competitive salary.
  • Unlimited time-off policy.
  • Medical, dental, and vision coverage plus 401(k) matching and Flexible Spending Account (FSA).
  • Remotely work for a company that was built for remote work. We've always been remote, and our company's structure, processes, and culture reflect that.
  • Work with top-tier clients. We make a point of working with larger, growing brands that interest us. As a result, you get to focus your efforts on a couple of clients who are doing big things.
  • Great colleagues who value teamwork, skill, and ability more than fancy rhetoric. You'll have the opportunity to learn from some of our industry's brightest and most supportive people.
  • The salary range for this position is $110,000-$130,000 / year, DOE.

    Our Core Values :

    Ownership Take Pride and Ownership of :

  • Your work
  • Your successes
  • Your failures
  • Your development
  • Your life
  • Positivity

  • Life can be negative. We choose to be positive.
  • The easy path can be to tear others down. We choose to lift others up.
  • Entrepreneurial

  • Inspire others with your will to succeed, learn, improve, innovate, compete, and win!
  • The best idea wins.
  • No Assholes

  • Be transparent and ego-less
  • Only say things about fellow employees you will say to their face
  • Interested? If you like what you see, please complete the application below, upload your resume, and provide us with your best cover letter. We actually read them!

    Please note that as part of our hiring process, candidates will be required to successfully complete reference and background checks before employment begins.

    Closed Loop is an Equal Opportunity Employer.

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    Director Digital Job • Roseville, CA, United States

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