Director of Sales / Marketing

Folience IncChickasha, OK, US

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Job Description

Job Description :

The Director of Sales & Marketing will be responsible for driving revenue growth and brand presence for our equine, livestock, and cargo trailer manufacturing company. This role leads all aspects of sales, business development, and marketing strategy, working closely with executive leadership, dealer networks, and customers to expand market share and strengthen brand positioning. The ideal candidate is a strategic thinker with proven experience in the trailer, agricultural, or related manufacturing industries, and a strong track record of building high-performing sales and marketing teams. This is an on-site position based out of our Chickasha, OK location.

Essential Duties and Responsibilities :

Business Development

Member of the Cimarron leadership team, with current facilities located in Chickasha, Oklahoma and Manhattan Kansas.
Identify and pursue new business opportunities, including dealer partnerships, and emerging markets.
Develop and maintain strong relationships with dealers, distributors, and key customers.
Conduct competitive analysis and market research to identify growth opportunities.
Partner with product development to align customer feedback with new product innovation.
Represent the company at trade shows, industry events, and dealer meetings.

Sales Leadership

Set sales targets, forecasts, and strategies to meet or exceed revenue goals.

Recruit, train, and manage the sales team, fostering a performance-driven culture.

Oversee dealer management, ensuring effective communication, training, and support.

Develop pricing strategies and incentive programs to maximize profitability and dealer engagement.

Track and analyze sales metrics, providing regular performance updates to executive leadership.

Marketing Strategy

Lead brand development, positioning, and messaging to strengthen company presence in the industry.

Oversee the creation and execution of marketing campaigns, digital presence, advertising, and promotional efforts.

Manage marketing budget and allocate resources to maximize ROI.

Develop content for websites, social media, print, and dealer support materials.

Ensure consistent and effective communication of the company’s value proposition across all channels.

Education and Experience :

Bachelor’s degree in Business, Marketing, or related field; MBA preferred.

7+ years of experience in sales and marketing leadership, preferably in trailer, automotive, agricultural, or equipment manufacturing industries.

Strong understanding of dealer / distributor networks and B2B sales.

Proven success in developing and executing business growth strategies.

Exceptional leadership, communication, and relationship-building skills.

Proficiency in CRM systems, digital marketing tools, and data analytics.

Willingness to travel regularly for dealer visits, trade shows, and industry events.

Job Knowledge, Skills and Abilities :

Strategic thinker with an entrepreneurial mindset.

Results-oriented and highly driven.

Strong presentation and negotiation skills.

Ability to balance short-term sales results with long-term brand development.

Comfortable operating in a hands-on, fast-paced manufacturing environment.

Demonstrates integrity, accountability, and professionalism in all interactions.

Ensures thoroughness and precision in project planning, execution and reporting.

Supervisory Responsibilities :

Recruits, interviews, hires, and trains new staff in the department.

Oversees the daily workflow and management of the department.

Manages and develops all Sales & Marketing Department employees.

Handles discipline and termination of employees in accordance with company policy.

Physical Demands :

The role requires the ability to sit, stand, and move around the facility as needed.

Personal Protective Equipment (PPE) :

Safety glasses are required when working in the plant environment.

Safety shoes must be worn at all times.

Hearing protection is required in designated areas of the plant.

Work Environment :

Combination of office, manufacturing plant, and outdoor environments.

Exposure to various environmental conditions, including extreme temperatures, while moving between buildings.

Exposure to loud noises while working in the plant environment

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Director Of • Chickasha, OK, US

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