Database Analyst

Overview

About Granite State Gaming & Hospitality, LLC

Granite State Gaming & Hospitality, a subsidiary of G2 Gaming, is committed to supporting community nonprofit organizations New Hampshire through innovative entertainment, hospitality and gaming experiences. Our accomplished team of industry professionals have more than 150 years of experience and are ready to take charitable gaming to a whole new level; creating world-class venues, infusing more economic opportunities into the markets we serve while helping New Hampshire nonprofits thrive. We believe our innovative player experiences and enhanced operations can be a partnership that helps provide valuable resources directly to those organizations that are helping our friends and neighbors.

We are currently open and developing first class gaming venues in Rochester, Hampton, and Littleton.

What you'll expect

The Database Analyst is responsible for managing and leveraging the casino's player database to support guest engagement, loyalty programs, and revenue growth. This role focuses on data integrity, segmentation, campaign execution, and reporting to ensure marketing initiatives reach the right guests at the right time. The coordinator partners closely with the Director of Marketing, IT, and slot operations teams to deliver targeted communications and promotions that drive guest visitation and play.

What you'll do

• Maintain the casino's marketing database, ensuring data accuracy, integrity, and compliance with gaming regulations.
• Develop and execute targeted direct mail, email, and SMS campaigns to support promotions, special events, and loyalty program offers.
• Create and manage guest segmentation lists for marketing campaigns, using play data, tier status, and visitation patterns, using the company's gaming analysis.
• Monitor campaign performance and prepare detailed reports on response rates, ROI, and player reinvestment.
• Collaborate with loyalty program and player development teams to ensure offers and communications align with guest experiences.
• Manage guest data suppression lists, opt-outs, and preferences to ensure compliance with privacy and regulatory standards.
• Support the development and distribution of monthly reinvestment strategies and promotional calendars.
• Assist with financial tracking of database marketing expenses and maintain accurate documentation.
• Work with external vendors and printers to ensure timely production and distribution of direct mail campaigns.
• Monitor competitor marketing activity and industry trends to inform segmentation and offer strategies.
• Perform other duties as assigned to support the marketing department and organizational objectives.

What you'll bring

What we'll require

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