Director of Marketing & Partnerships

Overview Kitson Yachts is a leading luxury yacht brokerage and advisory firm specializing in yacht sales, new construction, and charter. With ambitious plans for growth, we are seeking an accomplished and innovative Director of Marketing & Partnerships to join our Miami office. This senior role will drive brand visibility, expand our global reach, and develop strategic partnerships that reinforce our position at the forefront of the yachting industry. The ideal candidate is a proven leader with both strategic vision and hands-on execution skills, ready to make an immediate impact in a dynamic, fast-paced environment.

Responsibilities

Marketing

Develop and execute integrated marketing strategies that elevate the Kitson Yachts brand across digital, print, events, and PR channels.

Oversee content creation, campaigns, and collateral that highlight yacht sales, charter offerings, and new construction projects.

Ensure brand consistency and quality control across all yacht marketing materials.

Define and track KPIs tied to lead generation, engagement, and conversion, reporting results and optimizing strategies.

Partnership Development

Identify and cultivate strategic partnerships with luxury brands, events, and organizations to strengthen market positioning.

Negotiate and manage sponsorships, collaborations, and co-marketing opportunities.

Build and maintain relationships with key stakeholders to drive client acquisition and retention.

Events & Activations

Lead Kitson Yachts’ presence at stateside and international boat shows, open days, and luxury lifestyle events.

Design and deliver bespoke activations that engage high-net-worth individuals and deepen client relationships.

Coordinate internal and external teams to ensure flawless execution.

Digital & Data-Driven Strategy

Oversee social media, website, CRM, and digital advertising initiatives to optimize lead generation and brand engagement.

Monitor campaign performance, analyze data, and deliver actionable insights that inform decision-making.

Implement tools and processes to continuously improve marketing ROI.

Lead and mentor marketing staff, manage external agencies, and collaborate across sales, charter, and leadership teams.

Align marketing and partnerships with business objectives to maximize impact.

Qualifications

5+ years of experience in marketing, partnerships, or brand development, ideally within luxury, yachting, or lifestyle industries.

Proven success in building and executing results-driven marketing strategies with measurable KPIs.

Strong track record in cultivating high-profile partnerships and luxury collaborations.

Expertise in digital marketing, social media strategy, and CRM platforms.

Experience managing events and client activations.

Exceptional communication, negotiation, and leadership skills.

Entrepreneurial, innovative, and relationship-driven, with a deep appreciation for luxury and client experience.

Willingness to travel for boat shows, client events, and partnership activations.

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