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Senior Analyst, Brand Communications

Senior Analyst, Brand Communications

MediabistroChicago, IL, United States
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Overview

The Kraft Heinz Company is one of the largest food and beverage companies in the world. Kraft Heinz has eight $1 billion+ brands and global sales of approximately $25 billion. Our brands are produced and marketed in over 40 countries. We spark joy around mealtime with brands such as Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico.

We are united under one vision : to sustainably grow by delighting more consumers globally. Our 39,000+ team members are global citizens who work to transform the food industry with bold thinking and unprecedented results. We support growth and achievement, and encourage you to bring your authentic self to work every day.

Our Culture

We value ownership, meritocracy and collaboration. We empower our people at every level to own their work and to think like Owners, with a focus on collective and sustained success. You will be supported by passionate teammates as you grow and build a legacy.

Position Summary

Marketing is at the core of our world. Marketers understand the consumer, ask questions, and drive toward a vision for future success while delivering revenue and profit. As a Sr. Analyst, you will be at the center of some of the biggest decisions we make.

Sr. Analysts are leaders in our brands and businesses : you turn ideas into actions. Your responsibilities span strategy, advertising, media, and agency management. This role suits someone who is creative, has a bias for action, loves social media, and communicates well. You should be comfortable working across the organization to keep multiple projects moving forward to achieve goals.

The Sr. Analyst role provides an opportunity to work on an iconic brand. You will partner with creative talent to activate the brand in culture, deepen emotional connection, and drive leadership in value, convenience and taste. You will be asked to think differently about how we advertise and to inspire others to do the same.

Key Components of the Role

  • Support breakthrough communications that will build brand equity and drive long-term growth for the business
  • Help execute end-to-end creative strategy
  • Support creative brief development for external collaborators, including the business problem to be solved
  • Help identify best ideas for development
  • Lead agency discussion, owning feedback to lead agency
  • Think strategically and holistically across the full marketing mix, with focus on emerging platforms
  • Support reporting on activation performance
  • Influence and collaborate with category marketing, central marketing, consumer insights, sales, finance, and agency partners to take creative ideas and activations from concept to reality
  • Help lead discussions during presentations with business unit and marketing senior leadership
  • Lead full cross-agency team to bring ideas to life and extend campaign across relevant channels
  • Advocate for a deep understanding of the consumer and use insights to drive brand and campaign strategy
  • Assess data analysis to inform strategies and evaluate in-market results to drive business objectives
  • Deliver creative work and activations on time and on budget

Qualifications

  • 2+ years of experience in related field (marketing preferred)
  • Strong ability to turn analysis into actionable insights
  • Passion to understand consumer culture, interests, attitudes and trends
  • Excellent organizational skills, detail-oriented, timeline management
  • Critical thinking, self-starter with ability to balance competing priorities
  • Collaborative and acts with a sense of urgency
  • Ability to clearly and concisely relay important details and updates
  • Our Total Rewards philosophy provides a meaningful and flexible spectrum of programs to support a diverse workforce and their families, and complement Kraft Heinz values.

    New Hire Base Salary Range : $88,000.00 - $110,000.00

    Bonus : This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

    The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

    Benefits : Coverage for employees and eligible dependents through healthcare, protection, and saving programs, with plans tailored to meet you and your family’s needs.

    Wellbeing : We offer events, resources, and learning opportunities that support physical, social, emotional, and financial well-being. Benefits and wellbeing programs may vary by role, country, region, and other factors.

    Location : Chicago / Aon Center

    Equal Opportunity : Kraft Heinz is an Equal Opportunity Employer. We value diverse groups including underrepresented ethnic minorities, women, veterans, individuals with disabilities, sexual orientation and gender identity, and other protected classes. To request reasonable accommodation in the job application process, please contact

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