Director of Public Relations

Overview

As a Director of PR, you’re a PR leader with a creative strategic soul, energized by the intersection of story, action, culture, and community. You don’t just pitch press releases, you shape the story arc from the spark of an idea through its real-world echo. Your experience lies in using earned media to amplify branded content, social, and experiential actions. You’re a natural builder who’s ready to own and grow SixSpeed’s PR capabilities inside a fiercely creative agency environment.

You’re trend-aware but insight-driven. You bring deep relationships, but more importantly, you bring the ability to make things feel relevant. You’re an internal champion, a client whisperer, and a strategic doer, excited to help creative ideas punch above their weight.

The Task at Hand

Responsibilities

Lead earned media strategy and execution across client campaigns and internal brand efforts

Translate campaign concepts into bold, resonant stories across press, social, events, and community

Pitch and secure media coverage that builds brand credibility and cultural cachet

Identify and amplify opportunities across traditional, digital, influencer, and experiential channels

Create compelling media materials (press releases, story pitches, briefing docs, op-eds, etc.)

Own reporting of PR success—coverage, reach, resonance, and direct impact

Collaborate deeply with strategy, creative, production, and digital teams to ensure integrated amplification

Support new business pursuits with cultural amplification POVs and PR opportunity thinking

Mentor team members and support the build-out of a future PR team

Qualifications

Believe that creative ideas deserve to live in the world, not just in decks

Love for storytelling that moves people and metrics at once

Demonstrated experience working closely with creative, strategy, and production partners

Ability to turn brand strategy into culture-worthy headlines

Confidence pitching to clients and press alike

6–8 years of experience in PR, creative communications, or integrated agency roles

Strong portfolio of culturally resonant earned campaigns — especially in outdoor lifestyle, sports, or action brands

Exceptional creative instincts — able to spot and sell through ideas that deserve attention

Superior writing skills (AP Style a plus; video / script writing a bonus)

Experience with cross-channel storytelling across social, digital, experiential, and media

Ability to connect creativity to business outcomes and media strategy

Demonstrated leadership experience — team mentorship or management preferred

Deep curiosity, trend fluency, and a bias for action

Who We Are

To be what others aren’t, you have to do what they won’t. We are SixSpeed, a creative marketing agency that is employee-owned, consumer-centric, and ready to deliver on experience. We're here to make the world's most adventurous brands impossible to imitate. Those brands who consider Best Practices a suggestion, not a mandate. The ones that consider inspiration fuel for action, not just food for thought. We embrace risk, and we will empower you to be everything you can be.

This role offers a starting base salary range of $100,000 - $120,000 per year. The final offer will be determined based on the candidate's experience, skills, and qualifications as they relate to the requirements of the position.

Location : Hybrid (Minneapolis, MN)

If you have a portfolio you'd like to include in your application, please provide a link here.

#J-18808-Ljbffr