Web & Data Systems Developer

About Us FIT Franchise Brands is the parent company to  MAX Fitness & Wellness  and  Farrell’s eXtreme Bodyshaping —two fitness and wellness brands with a proven impact on thousands of lives.

We’re passionate about helping small business owners succeed and supporting our franchise network with the tools, resources, and technology they need to thrive.

We’re seeking a  Web & Data Systems Developer  to join our team at our Manalapan, NJ headquarters.

This is a  lead-level position  responsible for managing and advancing our web infrastructure, automations, and data reporting systems across brands.

If you’re a tech-savvy problem solver who thrives on building innovative digital solutions and translating data into action, this is an opportunity to make a major impact in a growing organization.

Responsibilities Oversee, maintain, and optimize company WordPress websites, ensuring peak performance, security, and scalability.

Manage and evolve our WordPress-based LMS and training library to enhance franchisee learning experiences.

Design, build, and optimize high-converting landing pages and funnels in GoHighLevel (GHL) to support marketing campaigns.

Develop, manage, and automate reporting dashboards  using  Looker Studio, Power BI, Power Automate , or similar tools to visualize KPIs, campaign performance, and operational metrics.

Lead integrations across platforms, connecting websites, CRM systems, analytics tools, and databases for seamless data flow.

Configure and maintain DNS records for domains, subdomains, and platform integrations.

Implement and monitor analytics tools (Google Analytics, Google Tag Manager, Meta Pixel) to ensure accurate campaign tracking and attribution.

Collaborate with marketing, operations, and executive teams to identify opportunities for system improvements and data-driven decision-making.

Document workflows, integrations, and processes to support scalability and cross-departmental understanding.

Provide technical leadership and mentorship to team members as needed.

Qualifications 3+ years of experience in web development, systems integration, or related field.

Proficiency with WordPress site management, content updates, and troubleshooting.

Solid understanding of HTML / CSS, JavaScript, and PHP; page builder experience (Elementor, Divi, etc.) preferred.

Proven experience building  dashboards and automation workflows  using  Looker Studio, Power BI, Power Automate, or equivalent tools.

Understanding of APIs and data integrations.

Experience with analytics and tracking tools (Google Analytics, Tag Manager, Meta Pixel).

Familiarity with GoHighLevel (GHL) or similar funnel / page builders.

DNS management experience (MX, CNAME, TXT, A records, etc.).

Strong analytical and troubleshooting skills, with a proactive approach to problem-solving.

Excellent communication skills, with the ability to explain complex technical concepts to non-technical users.

Highly organized, detail-oriented, and self-driven with the ability to manage multiple priorities.

Bachelor’s degree in IT, Computer Science, Digital Media, or related field—or equivalent hands-on experience.

Bonus Skills :

• Experience with email marketing, deliverability, and CRM integrations.
• Familiarity with automation platforms like Zapier or Make.
• Background or interest in the fitness and wellness industry.

Benefits & Perks Competitive salary :