Director, Customer Insights (Patient) - Ophthalmology

Director, Customer Insights (Patient) - Ophthalmology

Regeneron is seeking a Director, Customer Insights (Patient) - Ophthalmology to join our team!

In this role, a typical day might include :

The Director, Customer Insights (Patient), Ophthalmology, will report into the Executive Director, I&A, Ophthalmology, within the Commercial Strategy and Insights and Analytics (CSI&A) department. This role will be responsible for overseeing all patient-related Customer Insights activities for Regeneron's ophthalmology business. This role will partner with and serve as a strategic advisor for the Ophthalmology Commercial Business Unit (CBU) stakeholders to inform business decisions for understanding and developing programs designed for patients. This position will support the development of DTC commercial assets, as well as develop and manage DTC market research plans and budgets. The individual will require a strong understanding of how and when to use specific market research methodologies to drive a high-resolution and up-to-date market understanding, to inform commercial strategy and brand planning.

This role might be for you if you can / have :

Lead qualitative and quantitative research plans and individual projects that inform business decisions for U.S. patient-focused initiatives for the Ophthalmology Commercial Business Unit (CBU); this will include surveys, focus groups, interviews, and ethnographic studies

Develop innovative Customer Insights plans that align with strategic imperatives for the Ophthalmology CBU, demonstrating an ability to translate insights gaps into key business questions and inform the optimal research approach

Proactively recommend studies that inform critical brand decision-points and address brand opportunities and challenges

Develop and maintain a mutually beneficial partnership with stakeholders across the Ophthalmology CBU and CSI&A strike a balance between project rigor, timelines and ability to influence decisions

Manage patient-focussed market research suppliers to design, scope, execute and analyze research results and develop business implications

Collaborate with the Ophthalmology CBU, and CSI&A colleagues to influence patient-focussed data capabilities and stay informed on the market landscape and competitive outlook

Work closely with Advanced Analytics partners to effectively measure brand performance via secondary data sources; address related questions from senior leadership

Partner with cross-functional teams (e.g., Marketing, Medical Affairs, etc.) to elevate the patient journey in decision-making and ensure patient perspectives are embedded in go-to-market plans

Collaborate with Market Access and Marketing teams to analyze CRM data to understand patient behavior and preferences, identifying opportunities for personalized communication and support; partner with Marketing and IT teams to ensure CRM tools and processes align with patient-centric goals

Demonstrate proficiency and drive continuous improvement in patient primary research designs and analysis (qualitative and quantitative), and develop customized innovative research solutions to address complex strategic business issues

Oversee the design and execution of all patient-focused primary research, including DTC campaign testing (i.e., creative concepts, messaging and channels)

Ensure all primary market research is conducted in accordance with internal compliance policies and best practices, with agreed upon preferred vendors

Recommend reasonable, evidence driven business-building ideas, while encouraging the use of patient and market insights to inform strategic business decisions

Support the development and refinement of CRM strategies to enhance patient engagement and retention by delivering personalized meaningful experiences

Establish, manage and share outcomes from plans that measure and track performance against critical success factors; support the analysis of DTC campaign performance metrics (e.g., response rates, conversion rates) to optimize patient outreach and engagement

Synthesize insights and analyses from a variety of sources (marketing research, competitive intelligence, secondary data) to inform strategic choices and decisions; develop and present findings to business teams and senior management

Consolidate and integrate a variety of data and information into actionable and differentiating insights that identify business opportunities / strategies, including patient unmet needs, barriers to treatment and opportunities for engagement

Create compelling presentations that communicate complex insights in a manner that is easily understood and actioned upon

Recommend reasonable, evidence driven business-building ideas, while encouraging the use of customer and market insights to inform strategic business decisions

To be considered for this opportunity, you must have the following :

• BA / BS required
• 12+ years of pharmaceutical / biotech commercial experience (or 10+ years for MBA / MS), in roles of increasing accountability; prior experience with patient-focussed primary market research, biologic medicines and in market-leading brands is required; ophthalmology-specific experience is also desired
• 12+ years (or 10+ years for MBA / MS) of relevant pharmaceutical / biotech industry experience in Commercial roles with increasing responsibilities and accountabilities
• Demonstrated success in using market research to inform and influence important business decisions
• Experience in survey design, data analysis (including secondary data), managing suppliers, presenting results, and recommending courses of action supported by research findings
• Experience in cross-functional communication and consensus building
• Strong technical understanding of marketing research methodologies and deep knowledge and experience across multiple complex research tools
• Strong understanding of data sources and nomenclatures in the product development environment
• Demonstrated knowledge of the legal and regulatory environment, as it relates to commercialization in the pharmaceutical / biotechnology industry
• Demonstrated flexibility, leadership, influence and emotional intelligence in working across stakeholders
• Extensive experience with managing numerous projects concurrently against stringent deadlines in a fast-paced, timeline-driven atmosphere
• Strong analytical skills and strategic thinking ability
• Concise and impactful written and verbal communication skills
• Demonstrated experience in influencing and driving decision making
• Expertise in data visualization and data storytelling of market research findings