Head of Political Sales

About TEGNA

TEGNA Inc. (NYSE : TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

PREMION is seeking an experienced Head of Political Ad Sales. This is an opportunity to expand strategy and reach revenue goals through PREMION (an industry leader and award-winning local streaming advertising service) in the Political market. Ad supported streaming will experience another growth 2026 election cycle and PREMION POLITICAL is poised to capture monumental growth.

Responsibilities

• Take over overall go-to-market strategy and execution plan for the political sector in 2026 with the opportunity to capture dollars as early in the year as possible.
• Continue to define PREMION's resource strategy for Political
• Manage and develop relationships with all key senior level and day-to-day decision makers at the national political agencies; including but not limited to National Media, Target Media, and GMMB, PAC's, candidate groups, etc.
• Manage and lead pitches to drive agency-wide deals, pricing, and client development.
• Execute on RFP responses and new business proposals.
• Manage and work with our third-party sales team / consultancy to maximize results
• Execute with pre-sales, sales operations, marketing, account management teams and sales channel partner teams
• Also, partner with product and technology teams to ensure targeting, identify data enrichment opportunities and define reporting and insights requirements.
• Collaborate with the Premion team of requirements, opportunities, and challenges from political agencies that will enable Premion to maximize revenue and make necessary adjustments to products and processes.
• Network at key political events to develop relationships and keep Premion top-of-mind as the leading local, streaming, premium solution.
• Communicate at a high level with the Premion team and TEGNA senior sales leadership.
• Manage current Manager, Political Advertising
• Reach / exceed established revenue goals

Requirements :

What We Offer

EEO statement : TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law.

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