Social Media Coordinator Job at Trust Guss Injury Lawyers in Houston

The Social Media Coordinator is responsible for executing a full-scale organic engagement strategy across all social platforms, producing highly engaging video and static content, and tracking performance to drive continual improvement. This role is equal parts content creator and performance analyst—perfect for someone who loves the blend of creativity and data.

Responsibilities : Content Creation & Execution

Create engaging graphic and video content tailored to each platform (Instagram, Facebook, TikTok, LinkedIn, YouTube, etc.)

Manage both Trust Guss Injury Lawyer’s & Stewart Guss brands' social media presence, creating content for both brands

Draft compelling captions and storytelling content to align with the brand voice

Produce and maintain a monthly content calendar one month in advance of each new cycle

Coordinate weekly filming sessions at the office, including creating shoot topics, overseeing filming day, taking behind-the-scenes footage, and managing expectations with the videographer

Post social media content Monday through Friday, ensuring consistent brand presence

Attend community and firm events to document in-the-moment content through photos and videos

Update and take new staff headshots as needed

Performance Tracking & Reporting

Generate weekly Social Media Engagement Reports every Monday morning with insights into likes, shares, comments, reach, and engagement per post

Identify top-performing posts and content types

Visualize trends over time (e.g., average engagements per post)

Use A / B testing on organic posts to identify content formats and themes that perform best

Develop systems to track ROI, visibility, and engagement across platforms, helping triangulate efforts toward results

Help build an automated reporting pipeline and feedback loop for continuous optimization

Strategic Contribution

Work closely with the Marketing Director to align all content with brand strategy and firm goals

Suggest data-driven strategies to improve reach and engagement

Support a data-first marketing culture where every move is tracked, measured, and refined for maximum effectiveness

Maintain organized content libraries, analytics dashboards, and tracking sheets for transparency and optimization

Qualifications :

Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)

1–2 years of professional experience managing social media accounts for a brand or organization

A portfolio of social media content or campaigns is a plus

Strong understanding of major social media platforms (Instagram, Facebook, X / Twitter, LinkedIn, TikTok, YouTube, Threads, etc.)

Knowledge of social media best practices, analytics, and trends

Experience with social media management tools (e.g., Hootsuite, Sprout Social)

Basic graphic design and video editing skills (Canva, Adobe Creative Suite, CapCut, etc.)

Strong copywriting and storytelling ability with attention to voice and tone

Ability to interpret data and analytics to optimize content performance

Understanding of content strategy, branding, and community engagement

Highly organized with strong attention to detail

Creative thinker with a passion for digital trends

Self-starter who can manage multiple projects and deadlines

Excellent written and verbal communication skills

Collaborative team player with a positive attitude

Compensation : $20 - $24 hourly

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