Director of Marketing

Job Type

Full-time

Description

On-site role at Kings River Packing, LP headquarters office in Sanger, CA.

Kings River Packing, LP is seeking to hire a Director of Marketing for the Citrus Category as a senior member of the Sales & Marketing team. This role is critical for leading the development and execution of the strategic marketing plan for our citrus portfolio, leveraging consumer insights, market data, and competitive intelligence to drive business growth. The Director of Marketing will lead and mentor the Brand Manager team, partner closely with Insights and Merchandising, and work collaboratively across departments to ensure that marketing strategy translates into measurable results.

Work You'll Do :

• Develop and own the overall marketing strategy for the citrus category, aligning with company goals, sales objectives, and category opportunities.
• Lead, mentor, and provide strategic direction for Brand Managers (Export, Food Service, Domestic) and Associate Brand Managers, ensuring integrated and cohesive marketing efforts.
• Partner with the Insights Manager to translate consumer, shopper, and market data into actionable strategies that inform brand positioning, campaign development, and packaging innovation.
• Oversee packaging strategy and work closely with the Packaging Manager to ensure packaging aligns with consumer needs, brand identity, and sustainability initiatives.
• Collaborate with the Merchandising Manager and Events Manager to ensure field execution, retail activations, and events reinforce the marketing plan and brand positioning.
• Champion the use of analytics and performance metrics to measure campaign success, ROI, and brand health, and make data-driven recommendations for optimization.
• Guide creative direction in partnership with the Creative Manager, ensuring campaigns and content reflect brand strategy and resonate with target audiences.
• Serve as a key liaison between Sales, Operations, and Agency of Record, ensuring that marketing initiatives support business objectives and customer needs.
• Stay ahead of industry trends, competitive activity, and evolving shopper behaviors to keep the brand portfolio relevant and competitive.
• Perform other work-related duties and projects as assigned.

Requirements

Our Benefits (highlights) :

This job description reflects the current assignment of essential functions and is not meant to be all-inclusive. Duties and responsibilities may be assigned or reassigned at any time and may be modified to reasonably accommodate an individual with a disability or for other reasons.

Kings River Packing, LP is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and / or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.