SENIOR DIRECTOR, MARKETING COMMUNICATIONS - Duke Nursing and Patient Care Services

At Duke Health, we're driven by a commitment to compassionate care that changes the lives of patients, their loved ones, and the greater community. No matter where your talents lie, join us and discover how we can advance health together.

The Senior Director of Marketing Communications is the strategic communications lead for Duke University Health System's (DUHS) Division of Nursing and Patient Care Services (NPCS). This high-impact role is responsible for elevating the reputation, visibility, and influence of Duke Nursing and its leadership team. The successful candidate will shape and execute communications strategies that engage internal teams, amplify executive voice, and connect Duke Nursing stories to broader Duke Health business objectives.

This individual will report directly to executive leadership and serve as a trusted advisor to the Chief Nurse Executive (CNE), with a portfolio that includes brand storytelling, executive positioning, thought leadership, internal engagement, and cross-channel campaigns.

Duties and Responsibilities of this Level

Strategic Communications & Brand Leadership

• Design and implement division-wide communication strategies that position Duke Nursing as a national leader in clinical excellence, workforce development, health equity, and academic practice.
• Develop narrative frameworks that clearly ladder back to enterprise strategy and business goals-ensuring communications are purposeful, measurable, and aligned with institutional priorities.
• Translate high-level vision into actionable campaigns that reach and resonate with a wide range of stakeholders-from bedside nurses to system executives to national media.
• Bring a strong understanding of healthcare, business, and academic environments to frame messaging that drives reputation, recruitment, and results.

Executive Communications & Visibility

Integrated, Multi-Channel Strategy ("Surround Sound")

Content Strategy & Campaign Execution

Internal Communications & Workforce Engagement

Partnerships & Cross-Functional Collaboration

Team Leadership & Operations

Required Qualifications at this Level

Education :

Bachelor's degree in communications, journalism, public relations, marketing, business, or healthcare administration required.

Master's degree strongly preferred.

Experience :

Knowledge, Skills, and Abilities

Distinguishing Characteristics of this Level

This is a transformational leadership role for a seasoned communications strategist who understands the power of storytelling in driving visibility, engagement, and outcomes. The ideal candidate brings executive-level judgment, corporate-level polish, and a deep understanding of healthcare culture. They will play a vital role in connecting Duke Nursing's story to the broader impact Duke Health makes on the world.

Duke is an Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex (including pregnancy and pregnancy related conditions), sexual orientation or military status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends onthe robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions : Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and / or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.