Company Description
For over 30 years, Serola Biomechanics, Inc. has been dedicated to pain relief and prevention by manufacturing high-quality orthopedic solutions, including sacroiliac (SI) support belts and elbow braces. Founded by Dr. Rick Serola, a chiropractor, the company emerged from research on biomechanics and muscle strength following sacroiliac stabilization. Today, Serola’s affordable products are used globally to alleviate pain and prevent injuries.
The Role
The
Growth Marketing Manager
will be responsible for developing and executing high-performing digital campaigns that drive measurable sales and brand growth. This role combines analytical skills with creative strategy — focusing on continuous testing, learning, and scaling.
You’ll oversee paid advertising across
Meta, Google, Amazon, and Walmart , and play a key role in optimizing our digital funnel from awareness to conversion.
Responsibilities :
Plan, manage, and optimize
paid campaigns
across Meta, Google, Amazon, Walmart, and other platforms.
Develop a comprehensive
growth roadmap
to scale digital performance in alignment with company goals.
Track and improve
ROAS, CPC, CAC, and conversion rates .
Conduct ongoing
A / B testing
and collaborate with creative resources to improve ad performance.
Use analytics tools to identify trends, opportunities, and performance gaps, and translate them into actionable insights.
Forecast performance, manage budgets, and report clear results and recommendations to leadership.
Contribute to the development of
campaign strategy and audience segmentation
across all channels.
Align digital advertising with broader initiatives such as influencer marketing and brand campaigns.
What You Bring
3–6 years of experience in
growth marketing, performance marketing, or paid media management , preferably in e-commerce or retail.
Proven success in managing campaigns on
Meta Ads, Google Ads, and Amazon Advertising .
Strong analytical and data interpretation skills; fluent in metrics like ROAS, CTR, CPA, and LTV.
Experience with
A / B testing , funnel optimization, and audience targeting.
Working knowledge of Google Analytics (GA4), Amazon Growth, Microsoft Clarity, or similar tools.
Hands-on mindset — eager to test, learn, and scale efficiently in a fast-paced environment.
Bonus : Familiarity with Target Plus, Amazon Seller Central, or Walmart Marketplace.
What We Offer
Opportunity to directly impact Serola’s
global e-commerce and retail growth .
mission-driven culture
focused on improving health and mobility worldwide.
50,000–$55,000 base salary (depending on experience), with performance-based bonus potential.
Rockford-based preferred for on-site collaboration.
Clear growth path within the marketing organization as the brand scales.
Join Us
If you’re passionate about building brands that make a difference — and know how to turn clicks into customers — we’d love to hear from you.
Growth Marketing Manager • Loves Park, IL, United States