Marketing Manager

Marketing Manager

Under the supervision of the Library Director, the Marketing Manager produces content across multiple platforms, including newsletters, signage, and the website. They coordinate public relations activities and ensure consistent messaging that aligns with the librarys mission and goals. With the assistance of the Director and Deputy Director, the Marketing Manager will work with all library departments to develop effective strategies for raising awareness of library initiatives and presenting information about the library to the public. This position also serves as a member of the management team.

Examples of Duties

• Develop and implement marketing plans for library events and initiatives
• Produce engaging content for the librarys website, social media, newsletters, librarys annual report, other communication channels
• Manage media relations, including drafting press releases, coordinating media coverage, and responding to inquiries
• Ensure consistent branding across all materials
• Design and create digital and physical signage
• Promote library events and initiatives
• Engage with community partners and stakeholders
• Collaborate with library staff on marketing needs
• Manage the marketing budget
• Coordinate with vendors and suppliers to obtain marketing materials, prints, graphics, and services
• Provide the Library Friends and the Library Foundation with graphics needs including donor collateral, email campaigns, and storefront needs for the FriendShop Bookstore
• Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as needed
• Work closely with library staff to support their marketing and promotional needs
• Foster relationships with community partners and stakeholders to enhance the librarys outreach efforts
• Assists with training staff and volunteers
• Contribute to the library profession through local and / or national professional associations
• Participates in departmental and library-wide training and activities, including technology and safety training
• Provides excellent internal and external customer service
• Other duties as assigned

Requirements