Product and Content Marketing Lead Job at IXL Learning in San Mateo

Overview IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a full-time Product and Content Marketing Lead to join our team in San Mateo, CA. You will help lead the GTM planning process for new products / features and updates and work to ensure internal and external product marketing communications are executed smoothly. You will create a broad range of product marketing materials to support our customer-facing teams and develop content marketing pieces to engage with educators, parents, and students. This role requires strong writing and communication, creativity, organization, and a passion for IXL’s mission to impact education.

What You\'ll Be Doing Develop go-to-market (GTM) strategy for new releases and updates

Project-manage the GTM process for multiple product launches

Write and develop marketing content, including messaging and positioning documents, emails, web copy, print collateral, blog posts, case studies, and more

Develop and drive campaigns to increase awareness and usage of the product\'s features by existing customers

Collaborate with the Marketing team to devise creative ways to reach potential customers and deepen engagement with current users

Coordinate with cross-functional teams (product managers, graphic designers) to execute projects from start to finish

Foster seamless communication between Product and Marketing, and between Marketing and customer-facing teams

Assist with product / messaging training for Sales and customer-facing teams

Manage 3 content marketing associates

What We\'re Looking For BA / BS degree and 6-9 years of solid marketing experience

1+ years of people management experience

Customer focus with empathy for customers and ability to balance business and customer outcomes

Verbal communication : effective cross-functional communication and strategic questioning

Written communication : outstanding writing and editing skills across various formats

Interpersonal skills : strong team player capable of working with people at all levels

Execution : self-starter, detail- and deadline-oriented, organized, resourceful, and able to manage cross-functional projects

Strategic thinking : ability to assess ideas from multiple angles and align with company needs

Operational prowess : ability to identify efficiencies and create workflows that bring the IXL brand to life

Interest in education / edtech and ability to learn quickly about the industry

Experience with Google Docs, Sheets, and Slides

Adobe Illustrator / Photoshop experience is a plus

Our salary ranges are determined by role, level, and location. The base salary range for this full-time position is $100,000 to $150,000 plus benefits. The range displayed reflects the minimum and maximum target for new hire salaries; individual pay is determined by location and relevant factors including skills, experience, and education.

About IXL Learning IXL Learning is the country\'s largest EdTech company. We reach millions of learners through our diverse range of products. For example :

1 in 4 students in the United States uses IXL.com

Rosetta Stone provides an immersive learning experience for 25 languages

Wyzant is the nation\'s largest community of tutors, covering 300+ subjects

Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources

Our mission is to create innovative products that will make a real, positive difference for learners and educators. We value collaboration, kindness, respect, passion, tenacity, and authenticity. We are committed to diversity and equal opportunity in the workplace.

IXL Learning is an Equal Opportunity Employer.

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