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Senior Content Marketing Specialist Job at Moore Colson in Atlanta

Senior Content Marketing Specialist Job at Moore Colson in Atlanta

MediabistroAtlanta, GA, United States
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Overview

Join to apply for the Senior Content Marketing Specialist role at Moore Colson .

Company Overview : Moore Colson is a leading CPA and consulting firm in Atlanta with over 40 years of experience. Known for its collaborative, client-focused approach, Moore Colson offers a wide range of services to help businesses grow and achieve their goals.

The Senior Content Marketing Specialist will execute on a variety of content, digital and communication-related initiatives. The ideal candidate will have demonstrated storytelling abilities across a variety of mediums and an aptitude for communicating technical concepts into easy-to-understand ideas that engage readers in the B2B space. The candidate, with time, will organically develop a keen sense for what aligns with our core values and how we interact and communicate with our clients, the community and the market; they will know our brand voice like no other. This position supports firm growth through the development of thought leadership, including articles / blog posts, videos, social media content and strategic campaigns to help identify and pursue opportunities for our brand and industry verticals.

Responsibilities

  • Work with the firm’s subject matter experts to write and edit email copy, blog posts, newsletter articles, press releases and other thought leadership pieces (e.g., case studies, whitepapers).
  • Work on content that supports employer branding initiatives.
  • Manage the firm’s content calendar, working with industry associations on content distribution as needed.
  • Post all content to web and social media channels and build / test / send newsletters and email campaigns in email platform.
  • Write scripts for videos as needed and assist or execute in pre- and post-production of videos.
  • Write on-brand social media copy while actively monitoring social media channels and engaging with our audience.
  • Produce compelling visual content (images, videos, etc.) for social media platforms that is aligned with audience engagement strategies and current social media trends / best practices.
  • Assist with the firm’s search engine optimization strategy through content creation.
  • Assist with proposal writing as needed.
  • Execute on PR opportunities for the firm and industry niches; work with PR firms as needed to support projects.
  • Craft copy for marketing collateral, presentations, ads, and client-facing and brand awareness campaigns with an increasing degree of independence.
  • Create a maintenance schedule for revising documents and collateral, such as annual bio updates, service and industry line marketing materials, firm history, online profiles, etc.
  • Write bios for firm employees and management.
  • Monitor and report on content program performance, recommending and making improvements as needed.
  • Work with the CMO and Senior Marketing Manager on executing other marketing projects as needed.

Qualifications

  • Undergraduate degree required, preferably in marketing, communications, journalism, English or related field. Master’s degree a plus.
  • 5-8 years of relevant experience; marketing experience in a professional / financial services firm a plus.
  • Exceptional business writing skills with editing and proofreading abilities.
  • High degree of comfort and knowledge of AP style.
  • General understanding of Search Engine Optimization best practices.
  • Experience with video content marketing required; video editing skills a plus.
  • Social media experience required.
  • WordPress experience preferred.
  • Email marketing experience preferred.
  • Public relations experience a plus.
  • Adobe Creative Suite experience a plus.
  • CRM and marketing automation experience a plus.
  • Competency in Microsoft Office applications (e.g., Outlook, Word, Excel, PPT) required.
  • Superior project management and time management skills with a track record that demonstrates attention to detail and dependable follow-up.
  • Excellent communication skills with demonstrated ability to work well within a team and serve multiple stakeholders with varying needs at the same time.
  • Passionate about keeping up to date on the latest trends and best practices in marketing, regularly bringing fresh ideas to the table.
  • Ability to work in a results-focused, deadline-driven environment while demonstrating flexibility and adaptability.
  • Resourceful and creative approach to problem-solving and decision-making.
  • Driven and proactive with strong work ethic.

    • Benefits

  • 3 weeks paid vacation, wellness days, and floating holidays.
  • Hybrid schedule.
  • Business casual dress code.
  • Fitness membership discounts.
  • Continuing education opportunities.
  • Competitive salary and bonus program.
  • 401k with match.
  • Comprehensive medical, dental, and vision coverage.
  • Tuition and certification reimbursement.
  • Cell phone reimbursement.
  • Volunteer days.
  • Coaching and mentoring programs.
  • Social events.

    • Equal Opportunity Employer

    Equal Opportunity Employer : Moore Colson is committed to ethics and integrity and welcomes all qualified applicants.

    Application Note : Moore Colson does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies without pre-approval.

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    Content Marketing Specialist • Atlanta, GA, United States