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Chief Marketing Officer

Chief Marketing Officer

Coat DefenseBaltimore, MD, United States
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Overview

Chief Marketing Officer (CMO) – Consumer Products Brand

Are you a DTC Marketing Leader who’s taken an ecommerce consumer brand to IPO or through a major exit? We’re looking for a visionary leader to drive the next stage of growth for our breakout consumer brand Coat Defense that’s already scaling at $1M+ per month in revenue .

About Us :

We’re a mission-driven company revolutionizing pet and human skin wellness with non-toxic products that solve the problems traditional solutions fail to address for dogs and horses. Our community of passionate customers is exploding. and the market is massive! Solving the #1 reason that dogs go to veterinarians resulted in our revenue doubling last year.

Your Mission :

  • Architect and execute a bold marketing vision that fuels exponential growth.
  • Build and lead a world-class marketing org across all digital platforms using existing contractor ecosystem, replacing with external and internal resources where required.
  • Use your IPO / exit experience to position the company for long-term success.
  • Harness e-commerce, DTC, and retail expansion strategies to dominate the category.
  • Be the voice of innovation, storytelling, and scale.

What We’re Looking For :

  • Proven track record scaling an ecommerce consumer brand to IPO or major acquisition
  • Deep experience in e-commerce, omni-channel, and digital-first marketing
  • Hands-on creative leadership, with AI and content marketing savvy
  • Ability to move fast, inspire teams, and think big

    • Why Join Us :

  • Purpose-driven : Better for pets, people, and the planet
  • Explosive growth trajectory (already profitable, scaling fast)
  • Creative freedom to shape a category-defining brand with equity upside

    • Apple. Amazon. Google. Microsoft. Disney. Harley. All started in a garage. So did we.

    If you’re ready to build something iconic — let’s talk.

    Apply now or message us directly here on .

    At Coat Defense, we’re deeply troubled by the toxic chemicals in today’s skin and coat care products.

    We believe people and their animals deserve natural, safe and effective solutions for common skincare issues...

    Seniority level

  • Executive

    • Employment type

  • Full-time

    • Job function

  • Marketing and Sales
  • Industries : Manufacturing

    • Responsibilities

  • Architect and execute a bold marketing vision that fuels exponential growth.
  • Lead marketing across digital platforms and contractor ecosystem with resource planning.
  • Position the company for long-term success using IPO / exit experience.
  • Drive e-commerce, DTC, and retail expansion to dominate the category.
  • Champion innovation, storytelling, and scalable marketing initiatives.

    • Qualifications

  • Proven track record scaling an ecommerce consumer brand to IPO or major acquisition.
  • Deep experience in ecommerce, omni-channel, and digital-first marketing.
  • Hands-on creative leadership, with AI and content marketing savvy.
  • Ability to move fast, inspire teams, and think big.

    • Why Join Us

  • Purpose-driven : Better for pets, people, and the planet.
  • Explosive growth trajectory, with profitability and scale.
  • Creative freedom to shape a category-defining brand with equity upside.

    • We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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    Chief Marketing Officer • Baltimore, MD, United States