Principal, Affiliate Marketing & Direct Mail

Principal, Affiliate Marketing & Direct Mail

At Brooks, we believe movement is the key to feeling more alive. That's why we're driven to create gear and experiences that take people to the place that makes them feel more alive whether it's a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success :

Runner First

We act in the best interest of the runner

Word is Bond

We do what we say we'll do

Champion Heart

We give our all in everything we do

There is no "I" in Run

We stay generous with our humanity

Keep Moving

We find ways to move every day, because joy is kinetic! We welcome everyone from every walk of life looking to inspire others through the power of movement because we're all moving towards something. Let's run there.

Your Job :

As the Principal, Affiliate Marketing & Direct Mail, you will partner with your manager in developing and leading Brooks' demand generation strategies focusing on Affiliate and Direct Mail marketing to both retain and acquire new customers to the brand while also helping to increase brand awareness and drive business results for BR.com. As a key leader on the NA Paid Media Team, you'll be accountable for helping to develop and implement our strategies and overseeing tactical execution and optimizations across multiple channels / programs including affiliate, partner marketing, referral marketing, and direct mail.

You will be accountable for external vendors and agency management, ensuring the channels are meeting and exceeding brand and performance KPIs to drive the business. You will lead cross-functionally building relationships to drive the business across Product Marketing, Brand Marketing, Digital Marketing, Integrated Marketing, E-commerce, Creative, and Digital Products teams to support programming and attain target KPIs across channel. The ideal candidate is one who is effective at collaboration, communication, performance, and is curious to learn something new every day, challenging the norm. Success in this role means being a high-impact business contributor, growing cross functional leadership skills, and driving strategy in a highly collaborative and data conscious environment.

Responsibilities :

Own the Affiliate Program strategy and expand program to content, influencers, and partner networks to drive incremental revenue, grow runners one digital referral at a time, and open new marketing / advertising opportunities for the brand

Own the direct-to-consumer mail strategy and process, completing the brief, pagination, and creative execution with cross-functional teams

Own tactical planning for key marketing campaigns (Tier 2,3) for affiliate and direct mail programs

Manage partner agencies and external vendors, providing them with clear direction and strategic leadership

Own request process for program creative needs and contribute to design feedback in partnership with manager for direct mail campaigns

Support launch of referral marketing program, in close partnership with manager, Loyalty, Ecommerce and Digital Products teams

Own budget management for programs including quarterly / yearly forecasting and modeling in partnership with agencies / external vendors

Assist manager in developing the quarterly budget plans and monthly targets, and approaching agile budget planning process based on the business flows

Pull data, analyze, draw insights, and clearly communicate campaign results to team members and provide recommendations to improve spending and inform optimizations

Analyze eCommerce-based campaign performance data, reporting weekly key KPIs and providing actionable insights to meet business goals

Develop test and learn opportunities across all programs with aligned KPIs

Own measurement and reporting on all affiliate related programs, as well as direct mail (close partnership with Paid Media agencies, data vendors and Analytics.

Monitor and report a detailed monthly dashboard of KPIs to all stakeholders on the broader marketing team

Work cross-functionally with internal teams (including Digital Products, Integrated Marketing, Creative, eCommerce, Analytics, Integrated Marketing, and IT) and external vendors to lead delivery of key programs, campaigns, and workstreams

Develop and define the tools and metrics to measure, report and optimize our investments

Other responsibilities as required

Qualifications :

Bachelor's degree in business, marketing, communications or equivalent experience required

10+ years of experience executing digital customer experiences, with preference for consumer brands driving performance programs

5+ years' experience working within an eCommerce, Digital Marketing and / or Paid Media team

Curious mindset with a bias towards action to move ideas into reality

Ability to create a vision, define new ways of thinking, create new roadmaps and concepts, navigate ambiguity, define, and execute test / learn scenarios and influence stakeholders

Ability to run independent analyses and access data to create strategies to drive the brand

Proactively seeks creative solutions to increase demand and look holistically at the consumer journey

High level of proficiency with Microsoft Excel and Power Point and strong aptitude to learn technical applications quickly. Experience with Tableau and Adobe Analytics a plus

Experience with JIRA, Smartsheet, or other project management tools a plus

Excellent interpersonal, listening, and communication skills - you can use verbal and written communication to express ideas clearly, and succinctly, including slide composition

Able to organize and prioritize workload to meet deadlines, flexible and adaptive to changing priorities

Exhibit initiative to look beyond the everyday business to look for opportunities to maximize sales potential

Demonstration of innovation and initiative; always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary

Demonstrated ability to work collaboratively with diverse teams to achieve necessary results Strong runner focus / ability to anticipate and react to runner needs

Embraces and lives the Brooks values!

Compensation :

The pay range for this position, based out of the Brooks Seattle HQ, is $131,662- $210,680 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.

Other :

Brooks is proud to offer a robust benefits package to our employees and their families! Benefits - including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance. Paid Time Off - Brooks offers generous time off including three to five weeks of paid time off, eleven paid holidays, paid sick and parental leave. Bonus - in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance. Perks - including product discounts, employee recognition, fitness discounts, volunteer and donation benefits. Location - You will spend 3 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.