As a Marketing Specialist, your goal is to develop and implement marketing projects across multiple business functions for our Turf & Consumer segment with responsibilities that include co-op programs, sales support, dealer promotions, and channel sell-through. You will plan, budget, coordinate, and communicate dealer programs directly to dealers, as well as to internal stakeholders. You will support a team of marketers to ensure our Ferris Mowers brands are top of mind with outdoor power equipment dealers, homeowners, and landscapers.
You will do this by :
Managing and monitoring dealer rebates, co-op programs, and promotions
Developing, monitoring, and communicating project timelines and budgets
Collaborating with management to develop communication strategy and executing across an integrated marketing communications plan
Writing, editing, and proofing copy for marketing communications such as product packaging, printed collateral, merchandising
Creating marketing materials and distributing them to internal and external stakeholders
You are the kind of person who is / has :
Highly organized and meticulous with details
Focused on dealer engagement and supporting dealers with programs and promotions that require a commitment to on-time communication
Able to analyze data and recommend adjustments to customer / dealer programs
Committed to cross-functional collaboration
Obsessed with hitting deadlines and timelines
Skilled at managing multiple projects, staying on-task and on-time
Qualifications :
Bachelor's Degree in Marketing or related field
Minimum of three years of experience in marketing or related field
Able to travel domestically 15% of the time on an annual basis
Fluent in English and primary language used in area of responsibility and / or location
Experience creating, monitoring, and administering co-op and / or rebate programs preferred
Well-developed understanding of business-to-business and business-to-consumer marketing practices, customer online experience, durable goods, and retail sales channels
Organized with ability to handle multiple projects independently
Strong ability to communicate (verbal, written) and collaborate cross-functionally in a fast-paced environment
Project management skills
Team-oriented
Briggs & Stratton Corporation is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation, or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.
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Marketing Specialist • Wauwatosa, WI, United States