Digital Content Manager Job at Seneca Gaming Corporation in City of Niagara Fall

Overview

Join to apply for the Digital Content Manager role at Seneca Gaming Corporation .

The Digital Content Manager will report to the Executive Director of Advertising & Communication and work with Marketing leadership to plan, design, and execute cohesive strategies, creation, and deployment for all digital channels, including web, social, and email. This role will manage a team that assists with all web and social content, collaborate with the Media Buyer on digital advertising content, gather analytics, and implement and evolve SEM / SEO. The individual will lead a cohesive social media and web marketing strategy and manage multiple priorities to meet tight deadlines within Seneca Gaming Corporation’s policies and procedures.

Essential Functions and Responsibilities

• Work with Advertising and Direct Mail to execute email campaigns for new and existing customers in both retail and database markets.
• Execute, measure and report on email campaign efficacy across all Seneca Gaming Corporation brands.
• Identify and report on campaigns that drive guest retention and loyalty based on best practices.
• Create journeys and journey mapping, analyzing touchpoints and leveraging cross-marketing and upsell strategies.
• Deploy testing strategies for all email campaigns and report on the most effective approach.
• Create and deliver email-reporting analyses, with opportunistic recommendations to marketing leadership.
• Collaborate with marketing leadership in the design for all email campaigns.
• Work within a Content Management System for website updates.
• Coordinate with departments to ensure websites are updated with current information and refreshed creative.
• Manage social media and web team.
• Plan, implement and conduct research of SEO to run effective campaigns and optimize the company’s website, social media and other content efforts.
• Strategize with the Media Buyer to optimize search engine marketing.
• Adhere to Purchasing, HR, and TERO compliance requirements.
• Promote positive public relations.
• Meet attendance guidelines and adhere to regulatory, departmental, and company policies.
• Must complete all required training programs within nine (9) months from commencement of employment.
• Attend all necessary meetings.
• Duties, responsibilities, requirements and expectations pertaining to this job are subject to change as needed. Hours are determined by a 24-hour schedule.

Qualifications / Requirements

Education / Experience :

Language Skills and Reasoning Ability

Physical Requirements and Work Environment

Salary Starting Rate

$68,697.18

Compensation is negotiable based on experience and education.

Each position has varying minimum qualifications. In the absence of fully qualified candidates, some requirements may be waived.

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing, Public Relations, and Writing / Editing

Industries : Gambling Facilities and Casinos

Referrals increase your chances of interviewing at Seneca Gaming Corporation by 2x

#J-18808-Ljbffr