Overview
Reporting to the Director of SEO, the Local SEO Specialist will focus on optimizing Market My Market’s clients’ Google Business Profiles and enhancing local SEO performance to attract and convert leads for our clients. Market My Market’s target markets are single event legal, specialty medical and dental clients who are located across the country and are looking to grow their presence in their own local market. The Local SEO Specialist is a crucial role for improving clients’ visibility in local search results and driving data-driven marketing strategies alongside our in-house SEO team. The Local SEO Specialist will be responsible for managing and improving results for 200+ Google Business Profiles.
This is a full-time remote position that must be located in one of the following states :
- Alabama
- California
- Colorado
- Florida
- Iowa
- Illinois
- Maryland
- North Carolina
- New Jersey
- New York
- Pennsylvania
- Texas
- Utah
- Virginia
Responsibilities
Conduct SEO opportunity research including Share of Voice and keyword analysisDevelop and implement comprehensive SEO strategies to increase local organic search rankings, drive targeted traffic and improve efficiency. Assist in the creation, maintenance and ongoing optimization of Google Business profiles. Spearhead collaboration with cross-functional teams to ensure alignment between SEO efforts, content creation and link building initiatives. Conduct thorough website audits to identify content and technical SEO issues and opportunities to build and implement a continuous improvement cycle. Work with the development and IT teams to optimize the website domains, redirects, content, metadata, backlinks, and site architecture for maximum search visibility and user experienceProvide data driven decision making. Conduct and provide regular reporting on content gap analysis, competitor analysis, and monitor and analyze website performance using Google Analytics, Google Search Console, Ahrefs, and other relevant toolsStay up to date on Google algorithm updates, best practices in local SEO and analytics, and industry trends that could impact business performancePresent SEO performance reports and insights in a clear and compelling manner, demonstrating the value of SEO and providing actionable recommendations for improvementRequirements
4 years of local SEO experiencePractical knowledge of affiliates, marketplaces, and / or programmatic and local marketing optimization (e.g. franchise, retail, etc) at scale is a plusDeep understanding of SEO best practices, keyword research methodologies, information architecture, and other components of SEOProven ability of developing and executing comprehensive SEO strategies that drive significant business outcomesPractical experience managing Google Business ProfilesProven track record of success in driving organic search growth and improving website performanceProficient in complex analytical problem-solvingPossess a competitive drive and a strong desire to learnThrive in a fast-paced and dynamic environmentBachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented disciplineQualities we look for
Discipline and organization to work remotely or in a Hybrid setting if in the Charlotte, NC areaResponsiveness and consistent communicationSomeone that wants to be an industry expert for their main competenciesIs always experimenting and keeping up with SEO trendsAbout the position
We are looking for someone with a passion for SEO and being in an environment where they'd be focused on most aspects of ongoing, high-level SEO. This is a full-time remote position. The salary range for this role is $50,000 - $65,000.
Applicants must be legally authorized to work in the United States.
Core Values
Do What You SayBe Honest and TransparentProactive, Not ReactiveBe Thought-LeadingInstill Trust Through Consistent AccountabilityAlways Do Better, Always Be BetterDo the Right Thing for Clients and MMMAbout Market My Market
We deliver completely customized, full service marketing campaigns that bring your company to life online.
In 2021 and 2022, Market My Market was recognized as a Certified Great Place to Work.
All emails will come from a @marketmymarket.com domain only. We will never interview candidates via Microsoft Teams.
Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Marketing and SalesIndustries
Internet Publishing#J-18808-Ljbffr