Marketing Manager

Marketing Manager

Location : Salt Lake City, UT Reports to : CEO Direct reports (initial) : Marketing Specialist, Graphic Designer

Calyx Containers is a vertically integrated cannabis and nutraceutical packaging company changing the way products are cured, stored, and sold across the industry. Based in Salt Lake City, our team brings together engineering, compliance, design, and supply chain expertise to deliver packaging systems that elevate cannabis quality, extend shelf life, and support sustainable operations for our customers.

We're a group of creators and problem solversfocused on consistency, compliance, and consumer impact. If you're excited to tell stories through content and want to grow with an energetic and mission-driven team, read on.

Role Snapshot

As Marketing Manager, you'll run day-to-day marketing programs across brand, product marketing, demand generation, content, digital, events, and marketing ops. Your goal : execute repeatable campaigns that grow qualified pipeline, support sales velocity, and position Calyx as the performance standard in preservation and packaging.

What You'll Do

Go-to-Market Execution Help translate strategy into launch plans by segment (cultivators, processors, MSOs, brands). Build ICP-aligned messaging and coordinate cross-functional tasks to hit launch dates.

Product Marketing Turn material science into outcomes (yield, terpene retention, QA pass rates). Produce clear messaging, one-pagers, battlecards, and sales enablement.

Demand Generation Plan and run multi-channel campaigns (site / SEO, paid, email, LinkedIn, webinars, field / events) with targets for MQLs / SQLs, CAC, and pipeline contribution.

Brand & Content Maintain brand voice and scientific credibility. Ship case studies, white papers, data visualizations / ROI tools, and a disciplined LinkedIn / editorial cadence.

Website & Conversion Manage site updates, CRO tests, gated assets, and lead routing. Partner with RevOps / Tech to keep quoting and CRM / ERP connections smooth (e.g., NetSuite + HubSpot / Salesforce).

Marketing Operations Own attribution setup, dashboards, lead scoring, lifecycle definitions (MQL / SQL), nurture flows, UTM discipline, and campaign reporting.

PR / Comms & Reputation Coordinate press, awards, and speaking. Work with Legal to substantiate claims and ensure all marketing is FTC-safe and competitor-comparison compliant.

Events & Field Plan high-ROI trade shows and "harvest rescue"-style activations with repeatable pre / during / post-show motions.

Vendor & Budget Stewardship Manage agencies, freelancers, and tools to quality, speed, and budget.

Collaboration Partner closely with Sales for enablement; with Product / Engineering for specs and proof; and with Legal on reviews and guardrails.

Key Responsibilities

Execute quarterly marketing plans, OKRs, and campaign calendars.

Build measurable inbound (SEO / content / PR) and outbound (paid, email, events, ABM) programs.

Maintain compliant claims; coordinate reviews with Legal.

Deliver sales enablement : decks, demo scripts, playbooks, objection handling, proof points.

Drive the website roadmap (CRO tests, analytics, SEO technical health, quote flow).

Forecast and report marketing performance and pipeline contribution with disciplined attribution.

Coordinate agencies / contractors; set standards for creative quality, speed, and scientific accuracy.

Qualifications

Must-Have

36+ years of B2B marketing experience, ideally in manufacturing, packaging, or regulated CPG.

Proven impact on pipeline and CAC with hands-on campaign ownership.

Strong product marketing skills : positioning technical products, turning data into customer outcomes.

Execution across SEO, paid search / social, email automation, webinars, field / events, and partner channels.

Marketing ops literacy : attribution, lifecycle definitions, lead scoring, CRM / MA integration (HubSpot / Salesforce; NetSuite or similar a plus).

Excellent writer / editor with a bias for clear, scientific, claims-safe communication.

Experience collaborating with Legal on substantiation and competitor comparisons.

Nice-to-Have

Experience in cannabis, ag-tech, life sciences, or specialty materials.

Familiarity with two-shot injection molding, flexible packaging, or child-resistant standards.

ABM for mid-market / enterprise / MSOs.

Building interactive ROI tools or data visualizations for sales.

Tools & Stack (flexible)

HubSpot or Salesforce + NetSuite integration, Google Analytics / Tag Manager, LinkedIn Ads / Google Ads, email automation, Shopify (or current CMS), Hotjar / SEMrush, Asana / Jira, PR distribution / monitoring.

Working Style

Strategy-aware; test-and-learn execution with weekly experiment reviews.

Builder mindsetcomfortable with a lean team plus agencies.

Clear, concise writing (especially for LinkedIn and customer-facing materials).

Compensation

$90,000 base + company profit sharing

MORE ABOUT US : Our team is composed of bright, hardworking, creative, and highly motivated individuals looking to make an impact on the world. We seek like-minded colleagues who share our values and want to apply their experience, energy, and enthusiasm to help grow and scale a dynamic business in a rapidly expanding industry. The Calyx Containers culture fosters the personal and professional growth in a challenging and rewarding environment. We operate at a fast pace, demand high personal standards, and offer everyone the opportunity to contribute, skill-build, and develop their talents. Benefits and Perks offered to full time employees : -Flexible Paid Time Off -Comprehensive benefits offerings including : Medical (with company-funded HRA), Dental, Vision, Short- and Long-Term Disability Insurance, Life Insurance, Headspace Care Mental Health support...all effective the first day of the month following hire. -401(k) -Ability to make an immediate impact -Monthly team meetings and frequent social events

An ideal Calyx candidate looks like : -Has experience in the cannabis and / or packaging industry -Thrives in a fast-paced environment -Handles ambiguity with a positive attitude -Rolls up their sleeves to help their team

How success is measured at Calyx : First 30 days spent getting to know the company and our team! Ability to make an immediate impact - we're growing quickly and want you to help cultivate that! Living our core values : X-treme Ownership Be Quick, But Don't Hurry Sustainability Is Multi-Dimensional We Are Square : Quality Does Not Cut Corners Customer Is The Only Boss Earn Success Every Day The Biggest Failure Is The Failure To Ask For Help Better Together : Cultivate An Inclusive Environment

Calyx Containers is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. We believe strongly in fair hiring practices and in creating a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Diversity drives innovation; inclusion drives success. We believe a multitude of approaches and ideas enable us to deliver the best results for our workforce, workplace, and customers. We are committed to fostering a culture where all employees can share their passions and ideas so we can tackle the toughest challenges in our industry and pave new paths to limitless possibilities. Calyx is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment and activities. To request