Sr. Manager, Digital Media Analytics (Philadelphia)

Digital Media Analytics Team Member

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Our Media Strategy and Planning team is responsible for optimizing media investment for Xfinity. Within this group, the Digital Media Analytics team operates as a shared service, delivering scalable analytic solutions and capabilities that support all lines of business. We are at the forefront of evolving advanced measurement technologies to ensure they are durable, futureproof, and privacy-compliant. Our vision is to evolve advanced advertising capabilities that are resilient and aligned with privacy standards, while building robust targeting and measurement solutions that enhance media performance. We continuously test and evaluate new approaches to mitigate the impact of signal loss and are committed to educating, onboarding, and driving adoption of these capabilities across stakeholder groups. We are seeking an independent, strategic, and analytical thinker who thrives in a collaborative environment and can build strong relationships with headquarters and divisional media teams, Enterprise Business Intelligence (EBI) as well as our media agency and advertising partners. The ideal candidate will be a self-starter and excellent communicator, with deep expertise in digital advertising technology, data querying and summarization, web analytics, and statistics. A proven track record of using data to shape business strategies is essential.

Core Responsibilities

• Lead MTA strategic roadmap, performance measurement, reporting, and implementation across Residential and Comcast Business
• Drive platform enhancements to support new channels and lines of business
• Build actionable MMM / MTA use cases for divisional optimization
• Partner with vendors to ensure MTA data accuracy and integrity
• Use MTA tools for customer journey analysis and media efficiency improvements
• Develop communication plans to share insights across teams
• Educate stakeholders on MTA reporting and platform capabilities
• Expand MTA adoption with media and social partners
• Lead analytics and reporting across Paid Search, Display, Social, and Online Video
• Optimize digital media investment through demand and audience analytics
• Collaborate with media agencies on audience reporting
• Support cross-channel analytics (including offline) and identify reporting gaps
• Automate reporting for SEM, Display, Social, and OLV
• Enhance data integration to improve performance reporting
• Develop solutions to streamline reporting and automate data discrepancy resolution
• Present detailed quantitative analysis and qualitative insights to senior leadership to inform strategic and tactical decisions
• Leverage strong listening, facilitation, and organizational skills to lead cross-functional teams in a complex environment
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Minimum Requirements :

Additional Qualifications :

Employees at all levels are expected to :

Disclaimer :

Skills :

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your realityto help support you physically, financially and emotionally through the big milestones and in your everyday life.

Bachelor's Degree (Required) While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.