Director, Market Access Strategy and Value Communications

Director Of Market Access Strategy And Value Communication

Intellia Therapeutics, a pioneer in gene editing, is preparing to launch its first one-time gene editing therapies, with a focus on groundbreaking treatments for rare and serious diseases, including hereditary angioedema (HAE) and transthyretin amyloidosis (ATTR). We are seeking an experienced Director of Market Access Strategy and Value Communication to lead our strategic and tactical efforts in demonstrating the value of, and facilitating the adoption of, our late-stage asset for ATTR. This role is critical to ensuring successful product launch, fostering market access, site readiness, and building a compelling narrative that resonates with diverse stakeholders, from healthcare providers, channel partners, and payers to patients and caregivers. This role will primarily serve as the access launch lead for ATTR, with secondary responsibilities for supporting the portfolio and pipeline. The ideal candidate is a visionary strategist with a strong entrepreneurial spirit, collaborative mindset, and a deep commitment to Intellia's core values : One, Explore, Disrupt, and Deliver.

Responsibilities :

• Access & Value Strategy Development : Lead the creation and execution of comprehensive market access & value strategies that clearly communicate the impact and benefits of Intellia's gene editing therapies in ATTR. Develop and refine strategies that align with our commercial goals and resonate in global markets. Support the development of the global commercialization plan, which includes assessing market access favorability across major markets.
• Stakeholder Communication : Develop clear and persuasive communication plans that effectively convey the differentiated value proposition of our therapies. Partner with cross-functional teams, including market access, HEOR, marketing, medical affairs, and corporate communications, to craft narratives that address the needs and interests of clinicians, payers, channel partners, and patient advocacy groups. Identifies evidence enhancements & gaps to inform future research objectives to bolster the value proposition and to support product positioning and aligned access goals.
• Launch & Site Readiness : Develop and refine launch plans and lead execution of market access strategies, access marketing initiatives and corresponding materials / innovative tactics to ensure launch readiness across all access channels to secure access for providers and patients.
• Market Development : Work to establish reimbursement pathways for first-in-class gene therapies across access stakeholders including payer pre-launch engagement plans and site readiness preparation, including supporting marketing programs and communication materials.
• Market Insights & Competitive Intelligence : Leverage insights from the ATTR access & payer landscapes to inform value strategy, messaging, and positioning. Regularly analyze market trends, competitive activity, and regulatory landscape to refine Intellia's approach and enhance the launch trajectory. Assess the impact of key policies to the portfolio (e.g. IRA).
• Pricing & Reimbursement Strategy : Collaborate with market access and HEOR teams to shape pricing and reimbursement strategies, leveraging a deep understanding of gene therapy valuation models. Develop arguments, evidence frameworks and communication materials to support optimal coverage and reimbursement, particularly for novel therapies in rare disease.
• Cross-Functional Leadership : Lead cross-functional initiatives with internal stakeholders to ensure cohesive launch readiness. Act as a primary point of contact for strategic communications efforts related to product value, bridging scientific, commercial, and patient-oriented teams to create unified messages. Effectively leads cross-functionally, particularly across Market Access, HEOR, Brand, Regulatory, and Medical to ensure alignment around, and delivery against, access goals and ensures access view is represented in commercial and development plans, and forecasts.
• Portfolio Support : Provide support for portfolio and pipeline Market Access related activities including, but not limited to payer marketing workstreams, market insights and analytics, congress engagement.

About You :

Covid-19 Vaccination Policy : All Intellia employees, regardless of work location, are expected to follow all applicable federal, state, and local public health regulations and guidelines, and are strongly encouraged to follow all public health recommendations, including being vaccinated for COVID-19.

EEOC Statement : Intellia believes in a diverse environment, and is committed to equal employment opportunity for all its employees and qualified applicants. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Intellia will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.