Innovation Lab, Marketing Intelligence and Growth Director

Job Description

Job Description

Description :

The Director Innovation Lab, Marketing Intelligence and Growth sits within the US Innovation Lab (iLab), a part of the Marketing Technology Product Management team.

In this role, you will join a highly innovative and intrapreneurial group focused on accelerating innovation to create customer-centric solutions that deliver impact.

With a deep passion for innovation, you will serve as an iLab resident SME for gathering, understanding, and interpreting external market trends and opportunities around new and emerging technologies and identifying accompanying business opportunities through sound interpretation of actionable insights leading to meaningful business impact potential through hypothesis validation.

You will enable innovation acceleration and standardize robust business processes buoyed by sound decision intelligence across our prioritized emerging technologies verticals aligned to our Innovation Model and Framework.

Accountable to support the discovery and prioritization of new opportunities by integrating market research, emerging technology trends, and actionable insights.

Partner with iLab leaders to validate high-impact use cases across our innovation verticals, leveraging both external insights and internal data to accelerate innovation pursuits.

collaborate with stakeholders to build robust business cases, provide business impact potential assessments across the progression of ideas from concept to MVP, and ensure measurable outcomes, including hypotheses validation, and enhanced user value.

work with stakeholders to oversee the innovation portfolio, standardize data and reporting practices, and deliver actionable intelligence to support executive decision-making and continuous improvement.

You will partner with other iLab leaders to lead change management, business transformation, Innovation acceleration through data science and platform enablement.

You will use your demonstrated presentation creation and communication skills, both written and oral, to educate and nurture innovation competencies in landscape and horizon scanning, and analytics and insights to achieve measurable business impact.

Enable the discovery and prioritization of new opportunities by integrating market research, emerging technology trends, and actionable insights

Lead the evaluation, DVF, landscape and horizon scanning, external market and internal readiness, and business impact potential assessment for innovation pursuits in emerging technologies including GenAI and XR and supporting solutions to address business challenges and unlock new growth opportunities.

Support the development and maintenance of a robust innovation pipeline and portfolio, leveraging our idea management platform to capture, prioritize, and track progress to deliver strong business impact.

Design and deliver real-time dashboards, data & insights on innovation execution, programs and projects, as appropriate, to provide actionable insights, highlight key performance indicators (KPIs), and enable and empower decision intelligence through data-driven decision-making.

Work with key stakeholders to establish and / or ensure adhere to internal data governance standards across external partners, ensuring data quality, integrity, and compliance across all innovation programs, projects and reporting systems.

Foster a culture of continuous improvement and experimentation, encouraging teams to challenge the status quo and share learnings from both successes and failures that lead to stronger use case development and accelerates impactful solutioning.

Lead effective cross-functional collaboration with various stakeholders and teams including risk management, marketing stakeholders, DDIT, MarTech, IDS, and external partners.

Key Skills & Qualifications :

Minimum of 5-7 years of experience in marketing, innovation, start-ups, business operations, tech, or related fields

Minimum 5 years digital marketing, marketing technology and / or marketing platform management

Minimum 3 years managing, analyzing, and interpreting external marketing and innovation trends including hypotheses building and outcomes to help create actional insights that guide strategy and business decisions

Demonstrated passion for innovation with strong analytical and strategic thinking skills, and the ability to translate data and trends into actionable business recommendations

Ability to work in ambiguity and enjoy the challenge of quick starts, abrupt reprioritization

Demonstrated ability to lead without authority, influence all levels of organization toward a defined common objective

Experience as part of an effective innovation lab, mar-tech, start up, or technology organization or implementation partner, driving performance and enabling effective customer engagement and marketing activities

Strong understanding of regulatory, compliance privacy and legal guardrails and policies

Demonstrated ability to work in a fast-paced, multidisciplinary environment, with a comfort in the ambiguous, adapting quickly to changing priorities.

Deep understanding of emerging technologies, digital transformation, and their application in marketing and business growth contexts.

Advanced proficiency in data visualization, analytics platforms, and innovation management tools

Excellent PowerPoint, Word skills, proficient with Excel and other Microsoft and business applications

Act as a change agent, with relevant experience in transforming the businesses through collaboration and partnership

Experience working in or with Innovation Labs, or multi-functional experience in pharmaceutical or healthcare industries preferred

Possess strong marketing expertise as well as innovation and new and emerging tech, provide strong connectedness with our internal customers and other key stakeholders, as well as our external partners to realize business objectives.

Benefits :

Healthcare Insurance : Synectics offers eligible employees and their dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Premiums are subsidized by Synectics.

Dental Insurance : Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.

Vision Insurance : Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.401(k) Plan : The Synectics Inc. Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first enrollment date that is at least 30 days after employment begins. Enrollment dates are each January 1st, April 1st, July 1st, and October 1st.

Technical Certification Bonus : Synectics is pleased to award its employees a bonus of up to $500 for an approved professional certification. In determining the bonus amount, Synectics will consider the cost of the test(s) for any certification relating to your current position, achieved during your employment with us. Only one Certification Bonus per calendar year may be awarded per employee. Only current, active employees will be eligible to receive this bonus. It will be awarded 90 days after the Synectics office has received documentation confirming the successful completion of the certification.

Synectics is an equal opportunity employer.