Lead Graphic Designer Job at Columbus Hospitality Management in Ocala

Join to apply for the Lead Graphic Designer role at World Equestrian Center , located in Ocala, FL. The Lead Graphic Designer plays a critical role in shaping and stewarding the visual identity of luxury resort offerings and equestrian and sport programming, providing creative leadership and formally managing other graphic designers.

The ideal candidate brings proven high-level experience in luxury branding, a strong portfolio spanning both print and digital, and the ability to pivot between distinct brand voices while maintaining a cohesive presence under a larger umbrella brand. Experience in developing brand identities, luxury logos, and launching new brands is required.

This is an on-site position based at World Equestrian Center – Ocala, supporting the resort / hospitality verticals (hotels, dining, retail, and spa), horse shows, special events, and sports programming.

Primary Responsibilities

• Design and produce a wide range of high-impact creative materials, with a strong emphasis on digital advertising and campaign-driven marketing assets.
• Lead the development of new brand identities, including logos, luxury-focused visual systems, collateral templates, and comprehensive style guides.
• Steward and evolve existing brand identities, ensuring cohesion across all platforms and sub-brands.
• Collaborate closely with marketing leadership to ensure all creative output supports and enhances strategic campaigns, business objectives, and revenue goals.
• Concept and execute a variety of deliverables, including : digital and print advertising, social media graphics and promotional assets, email and web graphics, signage and event branding, menus, brochures, presentations, internal materials, and sales collateral.
• Ensure all design outputs are consistent with brand guidelines while adapting visual tone for distinct sub-brand audiences (for example : luxury hospitality vs. equestrian sport).
• Stay current with design and marketing technology, including AI, digital signage, paid media, and UX considerations to ensure creative remains innovative and effective.
• Oversee, mentor, and guide one or more graphic designers, including formal management responsibilities and art direction.
• As needed, support light motion graphic design needs for digital and social channels.

This job description does not state or imply that these are the only duties to be performed by the associate occupying this position. Associates will be required to perform any other job-related duties assigned by their supervisor. This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.

Qualifications, Education, Experience, Skills, And Abilities

Portfolio Requirements

Applicants must submit a portfolio demonstrating :

World Equestrian Center is managed by Columbus Hospitality Management , a company committed to providing quality service and memorable guest experiences in a positive and welcoming work environment. We support our team through a focus on family / work-life balance and development opportunities.

We are proud to be a Drug-Free Workplace / EOE. All applicants will be required to submit a background check prior to employment.

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