WEAU, a Gray Media-owned station in Eau Claire, WI, is seeking a dynamic and experienced News Director to lead our award-winning team. The ideal candidate will bring a proven track record of newsroom leadership, including the development of effective processes and protocols that drive employee growth, enhance both digital and broadcast content, and support sound editorial decision-making. Our next News Director will be transformational—increasing digital and social media content, embracing investigative journalism, and celebrating creative storytelling. This role requires exceptional news judgment, strategic planning skills, and the ability to manage all aspects of content operations, including financial, technical, and human resources.
Duties / Responsibilities include, but are not limited to :
Manage and oversee the News Department.
Work closely with the news team to produce high-quality, relevant, local digital / broadcast news content that sets the station apart from competitors.
Prioritize collaboration of the News Department with Marketing and Operations.
Consistently recruit, coach, and develop talent.
Maintain a strong connection with the corporate recruiting team while also developing your own local connections with local and regional colleges / universities.
Communicate often and have a passion for providing consistent, constructive feedback.
Strong analytical skills, capable of processing research and ratings data to inform and refine content, coverage, and distribution strategies.
Skillfully use social media and digital tools to research, discover, and distribute content.
Lead a culture that owns enterprise reporting, embodies storytelling, and is nimble during breaking news.
Interact daily with all department heads in a mutual effort to achieve station goals, extend our brand, develop long-range plans, and station initiatives.
Be a motivator who creates an inspiring and engaging environment.
Perform other duties, as assigned, to drive and fulfill the mission while abiding by the values of this organization.
Qualifications / Requirements :
Bachelor\'s degree in Journalism, Mass Communications, or related field.
2 years of previous experience in newsroom leadership is required.
5 years of previous experience in digital and broadcast news content development.
If you feel you’re qualified and want to work with a great group of people, go to https : / / gray.tv / careers#currentopenings and search for the job title or station call letters, or click on “apply now” to upload your resume, cover letter, and references. Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal.
WEAU-TV / Gray Media is a drug-free company.
Additional Info :
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Seniority level
Director
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing / Editing
Industries
Broadcast Media Production and Distribution
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Media Director • Eau Claire, WI, United States