Director of Marketing

Job Type

Full-time

Description

The Director of Marketing is a key strategic leader responsible for driving the brand vision, market growth, and guest engagement strategies for Little Creek Casino Resort. This role develops and oversees integrated marketing plans that elevate the resort's visibility, optimize guest experiences, and increase market share across gaming, hospitality, and resort operations. The Director stewards the brand's voice, culture, and values while leading high-performing teams across database marketing, advertising, events, entertainment, and public relations. This position ensures marketing efforts are data-informed, guest-centric, and aligned with the mission of the Squaxin Island Tribe and Little Creek's strategic priorities.

Essential Duties and Responsibilities :

• Develop, implement, and monitor comprehensive marketing strategies and annual marketing plans aligned with the business goals of Little Creek Casino Resort.
• Create and monitor both short and long-range strategic plans to achieve resort objectives related to revenue, market share, and profitability.
• Lead strategic brand development across all channels to ensure a consistent, culturally respectful identity aligned with the values of the Squaxin Island Tribe.
• Forecast, develop, and manage the department budget while maximizing profit opportunities and ensuring operations stay within fiscal guidelines.
• Oversee guest engagement initiatives including CRM, database marketing, loyalty programs, and digital campaigns to drive acquisition, retention, and reactivation.
• Lead the Player Development function to ensure VIP programs attract, maintain, and re-engage high-end guests.
• Direct and manage external agency relationships (advertising, digital, media buying, PR, entertainment) to ensure alignment with brand standards and ROI expectations.
• Develop advertising and media strategies that integrate traditional, digital, and social platforms.
• Lead creative development and production of marketing materials within approved budget.
• Ensure digital content and website assets align with SEO best practices to improve search rankings, user engagement, and lead generation.
• Conduct market and guest data analysis across platforms and use insights to optimize campaigns and inform go-to-market strategies.
• Create and deliver analytics dashboards, marketing reports, and executive summaries for leadership decision-making.
• Oversee entertainment programming, including name talent and themed events, ensuring alignment with guest demographics and profitability goals.
• Coordinate cross-functional marketing efforts with operations, hotel, F&B, and guest service teams to support promotions, events, and overall resort messaging.
• Lead cross-functional marketing projects such as new product launches, property enhancements, or brand repositioning efforts in collaboration with executive leadership.
• Lead internal communications and guest-facing promotional strategy to support new offerings and reinforce brand positioning.
• Collaborate with departments to support marketing-related training initiatives and ensure brand consistency across guest touchpoints.
• Mentor and develop marketing staff by creating individual growth plans, fostering engagement, and maintaining bench strength in key roles.
• Plan and oversee public relations initiatives, including interviews, media outreach, community presence, and storytelling aligned with tribal values and cultural events.
• Stay informed of marketing technology trends, industry innovations, and competitive strategies to ensure marketing efforts remain cutting-edge and relevant.
• Develop and present financial and strategic forecasts, including integrated revenue / expense projections and performance dashboards.
• Monitor and evaluate the performance of all marketing campaigns, programs, and offerings, adjusting based on market response and business needs.
• Act as a guest advocate by resolving complaints courteously and promptly, and tracking feedback trends for service improvement.
• Uphold and promote positive guest relations, ensuring service excellence is embedded in all marketing and promotional activities.

Requirements

Education and / or Experience :

Certificates, Licenses, Registrations :

Why Join Us :

Explore career growth opportunities and excellent benefits. Discover more about our comprehensive benefits package and the advantages of joining our team at Little Creek Careers Page.

About Little Creek Casino Resort :

At Little Creek, we foster a culture of excellence where every team member contributes to creating exceptional guest experiences. We are committed to diversity and equal opportunity employment, valuing all individuals regardless of race, color, religion, gender, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression.