Digital Health Outreach & Communications Specialist (Richmond)

Digital Health Outreach & Communications Specialist

Microbiome Alliance for Disease Prevention (MADP)

Registered 501(c)(3) National Public Health Nonprofit

Remote | Contractual | Flexible Hours | In-Person Meetings

The Microbiome Alliance for Disease Prevention (MADP) is a U.S.based 501(c)(3) national public-health nonprofit dedicated to advancing the early detection and prevention of chronic disease . By expanding access to precision medicine and preventive care, MADP is breaking down barriers and building healthier communities nationwide.

Through education, digital outreach, and advocacy, MADP supports patients, providers, and communities with accessible education and resources that promote smarter prevention, earlier detection, and improved long-term health outcomes .

POSITION SUMMARY

MADP is seeking an experienced Digital Health Outreach & Communications Specialist to lead and implement our national digital outreach strategy for patients, healthcare providers, and targeted communities.

This key role oversees MADPs digital communications ecosystem including social media, web presence, multimedia production, webinars, podcasts, and email campaignsto advance precision medicine, prevention, and early detection initiatives that strengthen population health.

The ideal candidate must be proficient in digital analytics and outreach management tools , with the ability to track and interpret engagement metrics across multiple platforms to guide data-driven strategies.

This position is remote, contractual, and flexible , with scheduled in-person meetings . MADP is seeking a very seasoned professional who can operate independently, deliver measurable results, and manage multiple outreach campaigns within the healthcare ecosystem.

KEY RESPONSIBILITIES

As a member of MADPs national outreach team, the Specialist will :

o Develop and execute a comprehensive national health outreach strategy that aligns with MADPs strategic goals, brand identity, and public-health mission.

o Design, manage, and optimize content across all major digital platforms (LinkedIn, Facebook, Instagram, YouTube, and others), ensuring tailored, high-impact messaging for key audiences including :

Young adults (1844) as part of MADPs Young-Onset Colorectal Cancer Advocacy Initiative Know the SymptomsYour Voice Can Be Lifesaving .

Patient and community groups , advancing education and supportive resources for early detection and prevention, expanding access for patient advocacy guides.

Healthcare providers and systems , increasing awareness of advanced precision medicine testing, early-detection resources, and MADPs Food as Medicine Program for patients.

Underserved populations , using digital tools to reach underserved populations efficiently expanding impact without large field teams.

Clinical health partners and nonprofits , amplifying MADPs prevention and education programs through collaborative outreach.

o Lead production of professional multimedia contentincluding educational videos, webinars, and podcastsfeaturing clinicians, researchers, and patient advocates. Oversee pre- and post-production processes, script development, editing, and distribution across digital platforms.

o Strengthen strategic partnerships by collaborating with healthcare organizations, research institutions, and advocacy groups to co-develop and co-brand digital health campaigns that extend MADPs national reach.

o Monitor and analyze health outreach performance metrics using advanced data analytics tools. Prepare data-driven outcome reports and insights that inform continuous improvement and measurable public-health outreach and impact.

o Ensure brand and message integrity across all communications, maintaining a consistent, professional voice aligned with MADPs mission and regulatory standards.

o Manage content calendars, optimize SEO / SEM strategies, and ensure digital accessibility compliance (ADA / WCAG).

o Stay current on emerging digital trends, algorithms, and innovations in public-health communication and digital advocacy.

QUALIFICATIONS

o Education : Bachelors or masters degree in communications, digital media, marketing, journalism, or a closely related field in healthcare.

o Experience : Minimum 710 years of progressive experience leading digital communications or outreach for healthcare, nonprofit, or public-health organizations.

o Strategic Expertise : Demonstrated ability to develop and execute integrated digital campaigns that measurably increase visibility, engagement, and impact across multiple channels.

o Technical Proficiency : must be proficient in digital analytics and outreach management tools : Advanced skill with content-management and analytics platforms (e.g., Meta Business Suite, Hootsuite, Google Analytics, Sprout Social, HubSpot, or similar) - Experience with creative and design tools (Adobe Creative Suite, Canva Pro, video editing software) - Familiarity with email automation, CRM tools, and digital advertising platforms (e.g., Constant Contact, Google).

o Multimedia Production : Proven track record producing and editing professional video, webinar, and podcast content in a health, science, or clinical education context.

o Analytic Capability : Demonstrated ability to collect, interpret, and present digital-performance data using metrics dashboards and KPI reports to inform strategic decisions.

o Writing and Storytelling : Exceptional ability to translate complex medical or scientific information into engaging, accessible public-health content.

o Leadership and Collaboration : Self-directed professional with strong project management, organizational, and cross-functional communication skills; able to collaborate with clinicians, researchers, board members, and external partners.

• Portfolio Requirement : Upon interviewing, applicants must provide a professional portfolio that includes examples of : Digital health campaigns or social-media initiatives. - Multimedia production (video, podcast, or webinar). - Data-driven reporting or analytics demonstrating measurable audience engagement and public-health impact.

Why Join MADP

This is a unique opportunity to shape the digital voice of a growing national public-health nonprofit committed to prevention, precision medicine, and equitable access to care. Youll collaborate directly with visionary leaders, clinicians, and researchers who are redefining how chronic disease is detected and preventeddriving measurable, lifesaving impact through smarter precision public health.

PLEASE NOTE : Due to the significant number of applicants, we will only be able to reach out to those that are qualified for an interview. We appreciate your understanding and thank you for your interest in our organization.