Influencer Marketing Specialist (Onsite)
Irvine, CA
Overview
The Influencer Marketing Specialist will execute the influencer strategy to amplify brand awareness, expand community engagement, and drive user growth across key social platforms. This includes collaborating closely with marketing, brand, and partnerships teams to source, activate, and manage creators aligned with cannabis culture, innovation, and lifestyle.
Responsibilities
- Influencer Program Execution
Assist with sourcing, vetting, and onboarding influencers, creators, and brand ambassadors across TikTok, Instagram, Facebook, YouTube, and emerging platforms who have audience affinities that translate to cannabis culture using predefined criteria.
Assist with building, maintaining and contributing to a pipeline of micro, macro, and nano influencers aligned with brand values and campaign objectivesCampaign Execution & CoordinationPlan and manage influencer campaigns from start to finish, including content briefs, timelines, product seeding, and approvals under guidance of Senior Manager of Marketing.
Collaborate with cross-functional teams (social, brand, comms, legal) to ensure alignment and compliance.Relationship ManagementHelp build authentic, long-term relationships with creators and agencies.
Serve as a point of contact and advocate for influencers during all campaign stages.Create and build a list of hyper-local creators and models to use for content shoots.Tracking & ReportingMeasure KPIs (reach, engagement, conversions, ROI) using social analytics and influencer platforms.
Deliver regular reports and insights to optimize performance and future campaigns.Trend MonitoringStay up to date on social and influencer marketing trends, cannabis content regulations, and platform changes.
Help identify new formats and influencer opportunities to keep campaigns culturally relevant.Qualifications
Knowledge of the social media landscape and content trends on TikTok, Instagram, Facebook, YouTube, and emerging platforms.Familiarity of FTC guidelines, cannabis marketing compliance, and state-by-state restrictions.Experience with influencer management tools (GRIN preferred).Negotiation and relationship-building skills.Organized, deadline-driven, and comfortable managing multiple campaigns at once.Communication and project management skills.Ability to work in a fast-paced, startup-like environment with evolving priorities.Passion for cannabis industryExperience working with cannabis, wellness, or regulated consumer brands.A personal passion for cannabis culture and community.Familiarity with social listening and analytics tools.1 year of experience in influencer marketing, creator partnerships, or social media—preferably in lifestyle, or cannabis-related industries.The base pay range for this position is $28.07 - $32.12 per hour
Benefits
2025 Benefits for Full-Time, Regular Employees : Employee - employer paid premium 100%Company contribution to a HSA when electing the High Deductible Health PlanFor plans that offer coverage to your dependents, you pay a small contributionFree access to CALM app for employees and dependentsEmployee TrainingMental Health seminars and Q&A sessionsBasic Life & AD&D - employer paid 1x salary up to $250,000401(k) Retirement Plan (with employer match contribution)Generous PTO, Paid Sick Leave, and Company HolidaysSupplemental, voluntary benefitsStudent Loan Repayment / 529 Education Savings - including a company contributionFSA (Medical, Dependent, Transit and Parking)Voluntary Life and AD&D InsuranceCritical Illness InsuranceShort- and Long-term Disability InsurancePet InsuranceFamily planning / fertilityIdentity theft protectionLegal access to a network of attorneysPaid parental leaveGenerous PTO and company holidaysWhy Work at Weedmaps?
You get to work at the leading technology company in the cannabis industryYou get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabisYou get an opportunity to shape the future of the cannabis industryYou get to work on challenging issues in a collaborative environment that encourages you to do your bestYou get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines!Numerous opportunities and tools to learn and grow your professional skillsEndless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!Equal Opportunity and Employment Notice
Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, please visit www.dhs.gov / E-Verify.
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