Director of Marketing & Communications for Enrollment

The Director of Marketing & Communications for Enrollment will lead the development, execution, and evaluation of marketing and communications efforts to support undergraduate and graduate student recruitment and enrollment at Alfred University. Reporting to the Vice President for Marketing and Communications and collaborating closely with the Enrollment Management and Admissions teams, this position will oversee a multi-channel marketing and communications program, including print, digital, email, web, and social media, to inspire prospective students and drive conversion throughout the enrollment funnel.

This individual is responsible for promoting Alfred's distinctive programs, colleges, and student experience through storytelling, compelling creative, and audience segmentation strategies.

Salary : $82,003.76-$86,725.45 annually

Responsibilities :

• Strategy & Leadership :

Develop and lead a multi-faceted enrollment marketing strategy aligned with institutional goals and student recruitment targets

Direct the development of audience-specific content across platforms (print, web, social, video, and digital advertising)

Create and optimize digital marketing efforts, including SEO, SEM, and retargeting, to expand reach and increase inquiry generation

Lead the strategic use of Slate CRM for audience segmentation, content workflows, and event communications

Maintain close partnership with enrollment offices, academic departments, and the financial aid office to ensure accurate, student-centered messaging

Qualifications-Education & Experience, Knowledge, Skills & Abilities :

Advanced degree in a related field

Physical Demands & Work Environment :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals withdisabilities to perform the essential functions.

About Alfred University :

Lighting the way for students since 1836 ."We've always been a place for makers, especially those who make the future. Our commitment to independent thinking, creativity, academic rigor and community have made us a unique kind of leader since 1836."

Alfred University (AU) was founded on principles of social justice in 1836 by liberal, independent thinkers who placed high value on education for all citizens. The University has retained and built upon the strong values of its founders, developing as an institution of national and international renown that is responsive to the needs of contemporary society while remaining consistent with the spirit of its origins. Alfred University is the second oldest coeducational college in the United States as well as one of the earliest nineteenth century colleges to have enrolled African American and Native American students. It has a long-standing history of educating socially conscious students who make a dierence in their professions and their communities.

Over the course of the twentieth century, Alfred University evolved into a complex institution oering a full range of programs in the liberal arts and sciences, art and design, engineering, business, education, counseling, and school psychology to its nearly 2,000 undergraduate and graduate students that live, learn, and play on a 232-acre campus located in an idyllic, creative valley in Western New York. To learn more, visit alfred.edu.

Alfred University actively subscribes to a policy of equal employment opportunity, and will not discriminate against any employee, student or applicant because of race, age, sex, color, sexual orientation, gender identification or expression, physical or mental disability, religion, ancestry or national origin, marital status, genetic information, military or veteran status, domestic violence victim status, criminal conviction status, political affiliation or any other characteristic protected by applicable law.