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ECOMMERCE / DIGITAL MANAGER

ECOMMERCE / DIGITAL MANAGER

Tai ApparelMinneapolis, MN, United States
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Summary

  • DTC / SOCIAL : We are seeking a strategic and results-driven Digital Marketing / E-Commerce Manager to define and execute the digital strategy for Grayson Brands . This role will focus on building and scaling our Direct-to-Consumer (DTC) business by driving website sales conversion, managing and optimizing PPC advertising campaigns (Meta + Google Ads), and growing our social media presence, primarily Instagram, through engaging content and community management.
  • MARKETPLACE : In addition, this person will expand our brand presence across marketplace platforms and collaborate with our design team to help shape and launch future Grayson product lines.

Skills

  • Passionate about the apparel industry and growing consumer brands through digital innovation and execution
  • Entrepreneurial + creative spirit, who loves to learn new things.
  • Attention to detail, organized, hustler, efficient
  • Self-motivated with a collaborative attitude

    • Experience :

  • Shopify Platform
  • Instagram + Facebook
  • PPC (Meta + Google Ads)
  • Photography and Editing
  • Drop ship

    • DTC Website

  • Define and execute the digital strategy for Grayson Brands
  • Build and scale our DTC site by driving brand awareness to lead to sales conversion
  • Evaluate current strategy and explore new opportunities
  • Website / Shopify :  maintain + upload newness + email promotions + mange communication
  • Improve page content
  • Collaborate with sales + design to launch a future Grayson assortments

    • PPC

  • Manage and optimize advertising to drive DTC conversion (Meta, Google, Tiktok Shop, Pinterest)

    • Instagram

  • Grow our social media presence (Instagram, Facebook, TikTok) by increasing followers and engagement
  • Develop monthly content calendar
  • Create Content
  • Manage posts / reels / DM communication
  • Influencer Partnerships

    • Marketplace

  • Launch, grow and maintain marketplace platforms
  • Collaborate with internal cross functional partners
  • Manage artwork request, product uploads, romantic copy
  • Grow current Marketplace platforms and online assortment extensions
  • Partner with POD marketplace partners
  • Drop ship process and / or platform
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