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Lead Web Engineer | Hybrid in Charlotte | Marketing Agency
Overview
Crafted is seeking a Charlotte, NC-based Lead Web Engineer for a hybrid role, with a strong interest in AI to help elevate our digital delivery. This role combines front-end web development leadership with the ability to manage day-to-day development workflows, mentor team members, and support the integration of AI-assisted tools into our processes. This leader will collaborate closely with UX / design, content, and demand generation teams to build compelling digital experiences, drive innovation through AI, and create seamless connections to our clients’ ecosystems.
You should be curious, comfortable using modern AI-assisted development practices, and eager to help the team apply AI thoughtfully. This role manages at least one developer directly, collaborates across UX / design, strategy, and content, and ensures projects are delivered with quality, speed, and innovation.
Responsibilities
- Lead and guide a team of front-end developers including overseeing AI-based coding assistants and guiding their integration into the development workflow.
- Manage day-to-day development workflows, sprints, and planning—bringing solutions proactively rather than requiring heavy oversight.
- Translate UX / UI concepts into responsive and intuitive user experiences in collaboration with designers, strategists, and content leads.
- Integrate client websites with marketing and sales platforms (HubSpot, Pardot, Marketo, Salesforce, etc.) to enhance conversion paths and automation.
- Experiment with and apply AI-assisted development practices (e.g., coding assistants, GPTs / Claude, agent tools) to accelerate workflows.
- Document and maintain development standards, processes, and workflows for the team.
- Stay current with front-end technologies, bringing forward ideas and solutions that improve both internal and client-facing outcomes.
- Foster a collaborative, innovative environment that balances speed, creativity, and quality.
Your Required Education and Professional Experience
3–5 years of proven success as a web developer, preferably within an agency or consultancy environment serving mid-market or enterprise clients.Strong knowledge of Agile / Waterfall methodologies and productivity tools.Familiarity with AI-assisted development (e.g., GPTs, Claude, AI coding tools) and enthusiasm for applying them in workflows.Understanding of web APIs, headless CMS integrations, and marketing automation platforms.Experience managing or mentoring junior developers preferred.Strong written and verbal communication skills across leadership levels, as well as both technical and non-technical audiences.Strong problem-solving and organizational skills.Entrepreneurial spirit, priding yourself on getting things done with a high level of quality.Experience with B2B manufacturing clients a plus.Your Personal Attributes & Skills
A collaborator who thrives in a fast-paced environment across multi-disciplinary teamsA problem solver; someone who will jump in, no matter the task, to ensure that the deliverables are done well.Independent thinker, self-assured in making tough decisions and able to adapt to changing environments.Be curious, self-motivated, hard-working, well-organized, and resilient to shifting priorities.Confidence, presence and poise; high emotional intelligence; competitiveness; empathy; resiliency; work ethic; leading by exampleTeam player who works well collaboratively and is quick to credit othersPositive attitude with humility and a sense of humorEffective project management skills and the ability to multi-task; calm under pressureStrong intellectual curiosity and high attention to detailDesire for autonomy and pro-active initiativeComfortable with change and fluidity based on circumstancesWhat We Offer
A culture that thrives on collaboration, creativity, and a relentless pursuit of innovation, where every team member’s unique perspective contributes to crafting exceptional work for our clients.A team that balances hard work with a sense of fun, where performance and quality are always top priorities.Competitive salary, health benefits (medical, dental and vision), disability coverage, 401(k) with a company match, and profit-sharing opportunities.Paid time off for holidays, vacation, personal, or sick days.Hybrid work schedule (in-office Tue. – Thur., work from home optional on Mon. and Fri.).Seniorit y level
Mid-Senior levelEmployment type
Full-timeJob function
Engineering and Information TechnologyIndustriesAdvertising ServicesReferrals increase your chances of interviewing at Crafted by 2x
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