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Lead Web Engineer | Hybrid in Charlotte | Marketing Agency

Lead Web Engineer | Hybrid in Charlotte | Marketing Agency

MediabistroWorkFromHome, NC, United States
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Lead Web Engineer | Hybrid in Charlotte | Marketing Agency

Overview

Crafted is seeking a Charlotte, NC-based Lead Web Engineer for a hybrid role, with a strong interest in AI to help elevate our digital delivery. This role combines front-end web development leadership with the ability to manage day-to-day development workflows, mentor team members, and support the integration of AI-assisted tools into our processes. This leader will collaborate closely with UX / design, content, and demand generation teams to build compelling digital experiences, drive innovation through AI, and create seamless connections to our clients’ ecosystems.

You should be curious, comfortable using modern AI-assisted development practices, and eager to help the team apply AI thoughtfully. This role manages at least one developer directly, collaborates across UX / design, strategy, and content, and ensures projects are delivered with quality, speed, and innovation.

Responsibilities

  • Lead and guide a team of front-end developers including overseeing AI-based coding assistants and guiding their integration into the development workflow.
  • Manage day-to-day development workflows, sprints, and planning—bringing solutions proactively rather than requiring heavy oversight.
  • Translate UX / UI concepts into responsive and intuitive user experiences in collaboration with designers, strategists, and content leads.
  • Integrate client websites with marketing and sales platforms (HubSpot, Pardot, Marketo, Salesforce, etc.) to enhance conversion paths and automation.
  • Experiment with and apply AI-assisted development practices (e.g., coding assistants, GPTs / Claude, agent tools) to accelerate workflows.
  • Document and maintain development standards, processes, and workflows for the team.
  • Stay current with front-end technologies, bringing forward ideas and solutions that improve both internal and client-facing outcomes.
  • Foster a collaborative, innovative environment that balances speed, creativity, and quality.

Your Required Education and Professional Experience

  • 3–5 years of proven success as a web developer, preferably within an agency or consultancy environment serving mid-market or enterprise clients.
  • Strong knowledge of Agile / Waterfall methodologies and productivity tools.
  • Familiarity with AI-assisted development (e.g., GPTs, Claude, AI coding tools) and enthusiasm for applying them in workflows.
  • Understanding of web APIs, headless CMS integrations, and marketing automation platforms.
  • Experience managing or mentoring junior developers preferred.
  • Strong written and verbal communication skills across leadership levels, as well as both technical and non-technical audiences.
  • Strong problem-solving and organizational skills.
  • Entrepreneurial spirit, priding yourself on getting things done with a high level of quality.
  • Experience with B2B manufacturing clients a plus.
  • Your Personal Attributes & Skills

  • A collaborator who thrives in a fast-paced environment across multi-disciplinary teams
  • A problem solver; someone who will jump in, no matter the task, to ensure that the deliverables are done well.
  • Independent thinker, self-assured in making tough decisions and able to adapt to changing environments.
  • Be curious, self-motivated, hard-working, well-organized, and resilient to shifting priorities.
  • Confidence, presence and poise; high emotional intelligence; competitiveness; empathy; resiliency; work ethic; leading by example
  • Team player who works well collaboratively and is quick to credit others
  • Positive attitude with humility and a sense of humor
  • Effective project management skills and the ability to multi-task; calm under pressure
  • Strong intellectual curiosity and high attention to detail
  • Desire for autonomy and pro-active initiative
  • Comfortable with change and fluidity based on circumstances
  • What We Offer

  • A culture that thrives on collaboration, creativity, and a relentless pursuit of innovation, where every team member’s unique perspective contributes to crafting exceptional work for our clients.
  • A team that balances hard work with a sense of fun, where performance and quality are always top priorities.
  • Competitive salary, health benefits (medical, dental and vision), disability coverage, 401(k) with a company match, and profit-sharing opportunities.
  • Paid time off for holidays, vacation, personal, or sick days.
  • Hybrid work schedule (in-office Tue. – Thur., work from home optional on Mon. and Fri.).
  • Seniorit y level

  • Mid-Senior level
  • Employment type

  • Full-time
  • Job function

  • Engineering and Information Technology
  • Industries
  • Advertising Services
  • Referrals increase your chances of interviewing at Crafted by 2x

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    Lead Engineer Hybrid • WorkFromHome, NC, United States

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