Head of Pricing San Francisco, CA

Overview

Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence.

Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure. Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don’t work for Private Funds. Carta’s software for the Office of the Fund CFO does just that - it’s a new category of software to make private markets look more like public markets - a connected ERP for private capital.

You’ll be joining our GTM Strategy team as a Head of Pricing Strategy, supporting all 3 business units : Corporations, Venture Capital and Private Equity.

This team is part of the broader Strategy & Business Operations team, partnering closely with business leaders across sales, marketing, product, and operations to drive revenue, efficiency, and customer experience.

The Problems You\'ll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow.

We are launching new products and monetization strategies at a pace we have never had before. We need a creative, data-driven monetization expert to come lead our pricing, packaging, and monetization strategies across the business. You will work cross-functionally with our product and business teams to help drive growth and customer value.

As a Head of Pricing Strategy , some of the immediate problems you will solve include :

• Develop and refine our pricing and packaging strategy across our product tiers and business units based on customer segmentation, market dynamics, and competitive research
• Conduct pricing experiments (e.g., A / B testing, value-based pricing tests) to determine optimal packaging, discounting, and feature gating strategies
• Partner closely with Product and GTM teams to align pricing with customer value delivery and feature differentiation
• Build and maintain pricing models and tools to forecast revenue impact and guide executive decision-making
• Analyze customer behavior, retention, and willingness to pay using surveys, interviews, usage data, and win / loss analysis
• Lead annual price reviews and support new product launches with pricing and packaging recommendations
• Establish pricing guardrails, approvals for custom pricing, and discount policies for deals
• Create sales tools (e.g., calculators) and training material (with enablement)
• Stay current with industry trends, competitive benchmarks, and SaaS pricing best practices

About You

You are deeply passionate about monetization strategy and you have an unquenchable curiosity. You can parse the insights from dense information and have the ability to translate raw data into actionable strategies. You love thinking about product and have :

You likely have experience in venture, consulting, or academic research.

At Carta, you’re not just an employee. You’re a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is $206,000 - $275,000. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

Disclosures

Voluntary Self-Identification and related disclosures are part of our equal opportunity program. Details and forms are provided in the application flow where applicable as required by law. This content is included to comply with EEO requirements and does not affect hiring decisions.

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