Marketing Essentials is hiring : Search Engine Specialist (SEM / SEO) in Minster

We're expanding and are seeking an experienced Search Engine Marketing Specialist (SEO / SEM) to join our team. This role is essential in planning, implementing, and managing clients' Search Engine Marketing (SEM) strategies to align with business goals. Core responsibilities include managing paid advertising campaigns, optimizing websites for search engines and AI / LLM search, and developing SEO programs spanning web analytics, content strategy, and keyword optimization. Collaborate with team members to enhance SEM / SEO performance, report on KPIs, and monitor industry trends to continuously improve program effectiveness.

Do you thrive in a fast-paced, creative agency environment where you can collaborate with diverse teams to develop and execute effective search marketing strategies? Marketing Essentials is growing-making this the perfect next step in your career.

In this role, you'll combine strategic thinking with technical SEM / SEO expertise to build and execute campaigns aligned with client goals. You'll continuously optimize performance to deliver measurable, high-quality results.

You'll also maintain strong client relationships and provide an outstanding experience through consistent, outcome-driven SEM / SEO performance.

SUCCESS ATTRIBUTES

• Ability to research, identify, and implement new SEM / SEO, conversion optimization, and process initiatives.
• Strong collaboration skills to build or enhance SEM programs with teammates.
• Expertise in SEM / PPC, social advertising, SEO, conversion rate optimization, and analytics.
• Demonstrated knowledge of search engines (Google, Yahoo, Bing) and Google Analytics; relevant SEO / SEM certifications preferred.
• Working knowledge of HTML preferred.
• Ability to manage multiple priorities, meet deadlines, and stay on budget.
• Exceptional written and verbal communication.
• Highly organized with strong attention to detail.
• Bachelor's degree in Communications or Marketing, or equivalent experience.
• Passion for learning and adapting to change.
• Positive, professional client and team interactions.
• Constructive feedback skills to help teammates grow.
• Strong grasp of digital strategy and tactics, data analysis, SEO, and SEM.
• Proactive engagement with emerging AI tools to improve SEM and SEO strategy and execution.
• Proficiency with agency tools : HubSpot, Google Analytics, Looker Studio, and major advertising platforms.
• Commitment to Agile practices and continuous quality improvement; maintain clear SOPs and QC processes to improve client performance and internal systems.
• Solid understanding of the digital advertising ecosystem, including DMPs, ad exchanges, and ad tech developments.

What You'll Love About Marketing Essentials