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Senior Marketing Manager

Senior Marketing Manager

Calyx ContainersWest Valley City, UT, US
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Senior Marketing Manager Location :

  • Salt Lake City, UT Reports to : President Compensation : $105,000 base + company profit sharing Position Overview : Calyx Containers is looking for a motivated and talented Senior Marketing Manager to join our growing team.

In this role, you’ll own the end-to-end marketing function :

  • delivering on strategy, execution, and performance across brand, product marketing, demand generation, content, events, and marketing operations.
  • Your mission is to build repeatable, data-driven campaigns that grow qualified pipeline, accelerate sales velocity, and position Calyx as the performance standard in cannabis packaging.   Our co-founders first started this as a packaging design company (well, really started as a stuffed animal bong bag company…) and moved to UT to construct one of the most advanced digital printing innovation centers in the country.
  • We recently launched a new cultivation technology called Calyx Cure that is already taking the industry by storm - and we need help getting the word out!

    • We have strategically flown under the radar while we built up our operational capabilities and we are finally ready to tell the world about the amazing story we’ve been building for over 9 years now.   This position is required to be in-person at the Calyx Spaceship (our manufacturing facility & HQ) in Salt Lake City, UT.   Primary Responsibilities :

  • Translate company strategy into clear GTM launch plans by segment (cultivators, processors, MSOs, brands).
  • Build ICP-aligned messaging and coordinate cross-functional execution to hit launch milestones.
  • Turn material science into measurable outcomes (yield, terpene retention, QA pass rates).
  • Deliver crisp, claims-safe messaging, one-pagers, battlecards, and sales enablement tools.
  • Run multi-channel campaigns (web / SEO, paid, email, LinkedIn, webinars, events) with MQL, SQL, and CAC targets.
  • Build inbound and outbound motions that scale - ABM, retargeting, and lifecycle nurturing.
  • Maintain a consistent, credible voice rooted in science and performance.
  • Ship case studies, white papers, ROI tools, and thought leadership that move the industry conversation.
  • Oversee website performance, CRO experiments, and gated content strategy.
  • Partner with RevOps to ensure seamless CRM and quoting flows (HubSpot / Salesforce + NetSuite).
  • Own attribution, dashboards, and lifecycle definitions (MQL / SQL).
  • Implement disciplined lead scoring, UTM tracking, and campaign reporting.
  • Coordinate press, awards, and speaking opportunities.
  • Collaborate with Legal to substantiate claims and ensure FTC-safe competitor comparisons.
  • Lead high-ROI trade shows and activations (“harvest rescue”–style campaigns).
  • Build repeatable pre-, during-, and post-show playbooks.
  • Manage agencies, freelancers, and tools for quality, speed, and ROI.
  • Forecast and report on marketing performance and pipeline contribution.

    • Qualifications :

  • Must Haves : 4–8 years of B2B marketing experience, ideally in manufacturing, packaging, or regulated CPG.
  • Proven success driving measurable pipeline and CAC improvements.
  • Strong product marketing background translating technical data into customer value.
  • Hands-on execution across SEO, paid, email, webinars, and events.

    • Marketing ops literacy :

  • attribution, lifecycle modeling, lead scoring, CRM / MA integration (HubSpot / Salesforce; NetSuite a plus).
  • Excellent writer / editor with a bias for clarity, accuracy, and scientific credibility.
  • Experience working with Legal on compliant claims and competitor comparisons.

    • Nice to Haves :

  • Background in cannabis, ag-tech, life sciences, or specialty materials.
  • Familiarity with injection molding, flexible packaging, or child-resistant standards.
  • Experience with ABM, data visualizations, or interactive ROI tools.

    • Working Style :

  • Strategy-aware, test-and-learn operator.
  • Comfortable with lean teams, cross-functional projects, and agency management.
  • Clear, concise communicator—especially for customer-facing content and LinkedIn.
  • Have some of the above skills or qualifications but not others?
  • Tell us where you’re lacking and why you think you’d still be a great fit.

    • About Calyx Containers :

  • Calyx Containers, a U.S.-based manufacturer, specializes in child-resistant cannabis packaging and labeling solutions across both rigid and flexible formats.
  • With a focus on product preservation, compliance, and brand aesthetics; Calyx delivers high-quality, customizable packaging solutions made to enhance freshness and safety.
  • Designed and produced in-house, their innovation empowers brands to maintain product integrity while ensuring secure, compliant, and sustainable solutions for the cannabis industry.   Calyx Containers is an equal opportunity employer that values diversity.
  • We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, or status as an individual with a disability.

    • MORE ABOUT US :

  • Our team is composed of bright, hardworking, creative, and highly motivated individuals looking to make an impact on the world.

    • We seek like-minded colleagues who share our values and want to apply their experience, energy, and enthusiasm to help grow and scale a dynamic business in a rapidly expanding industry.

  • The Calyx Containers culture fosters the personal and professional growth in a challenging and rewarding environment.
  • We operate at a fast pace, demand high personal standards, and offer everyone the opportunity to contribute, skill-build, and develop their talents.

    • Benefits and Perks offered to full time employees :

  • Flexible Paid Time Off -Comprehensive benefits offerings including : Medical (with company-funded HRA), Dental, Vision, Short- and Long-Term Disability Insurance, Life Insurance, Headspace Care Mental Health support...all effective the first day of the month following hire. -401(k) -Ability to make an immediate impact -Monthly team meetings and frequent social events An ideal Calyx candidate looks like : -Has experience in the cannabis and / or packaging industry -Thrives in a fast-paced environment -Handles ambiguity with a positive attitude -Rolls up their sleeves to help their team How success is measured at Calyx : First 30 days spent getting to know the company and our team!
  • Ability to make an immediate impact - we’re growing quickly and want you to help cultivate that!

    • Living our core values :

  • X-treme Ownership Be Quick, But Don’t Hurry Sustainability Is Multi-Dimensional We Are Square : Quality Does Not Cut Corners Customer Is The Only Boss Earn Success Every Day The Biggest Failure Is The Failure To Ask For Help Better Together : Cultivate An Inclusive Environment Calyx Containers is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer.
  • We believe strongly in fair hiring practices and in creating a welcoming environment for all team members.
  • All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
  • Diversity drives innovation; inclusion drives success.
  • We believe a multitude of approaches and ideas enable us to deliver the best results for our workforce, workplace, and customers.
  • We are committed to fostering a culture where all employees can share their passions and ideas so we can tackle the toughest challenges in our industry and pave new paths to limitless possibilities.
  • Calyx is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment and activities.
  • To request reasonable accommodation, please contact hr@calyxcontainers.com. (Please note that applications should not be emailed to this address).
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    Senior Marketing Manager • West Valley City, UT, US