Director Of Marketing

Director Of Marketing

Crunch Fitness, the leading brand in the fitness industry and one of the fastest growing gym chains in the world, is seeking an experienced Director of Marketing. Our brand is known for inspiring people to be the best versions of themselves while making fitness fun. We are a diverse community that empowers our members, team members, and guests to live a healthy and active lifestyle.

Member Centric Business - We continue to be a leader in member engagement and satisfaction. Obsess over every touchpoint of the member experience.

Operate with a Bias for Action - Challenge the status quo by continuously innovating and improving. Take risks, fail fast, and learn from past failures.

Empower Teams of Smart Creatives - Hire the best and get out of the way. Think and act like owners. Stay lean, scrappy, and creative.

Together We Go Far - Build a diverse and inclusive community. Uphold the obligation to dissent and listen. Presume trust and be transparent.

The Role

Crunch Fitness is seeking a Director of Marketing to help both acquire and retain customers while supporting all company marketing initiatives. The ideal candidate has experience developing the overall marketing strategy for the brand, as well as onset promotions, managing social media presence, and working cohesively with a team to create and manage industry-appropriate content to promote our brand.

Key Job Functions

• Execute Facebook Ads for open clubs. Optimize Facebook audiences for lowest CPA.
• Research additional digital advertising platforms.
• Provide training and resources for the field as deemed necessary.
• Visit clubs to provide further social media training.
• Complete weekly and monthly reporting.
• Update dashboards and reporting spreadsheets accordingly.
• Present analytics to management on a weekly and monthly basis.
• Work with department heads to create content for personal training and group fitness.
• Direct monthly social media targets.
• Monitor club sales reports with the marketing team.
• Optimize pages for prospect generation.

Qualifications

Proven track record of revenue-driving results

Willingness to travel our markets

Strong written and interpersonal skills.

Ability to drive marketing strategies across multiple locations

Demonstrated ability to multi-task and prioritize activities

Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business

Education And / Or Experience

4+ years of senior-level marketing experience; deep understanding of finance and drivers of performance

Bachelor's in marketing, business, operations management, finance, or related field

The Ways You Can Benefit :

If you're ready to stop looking for a job and begin following your passion, then now is the time to contact Crunch TODAY!

About CR Fitness

CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, and Texas and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers' increasing focus on health and wellness.

Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.

Compensation : $80,000.00 - $100,000.00 per year