Web Analyst Job at Creative Cove Inc. in Bridgeport

Managing Director : Creative and Marketing @ Creative Cove Inc.

Our Boston based healthcare agency is looking for a Marketing Operations Specialist for an immediate remote project; they are looking for someone to review their current 3rd Party Tagging policy and update documentation based on industry standards of all tags used in campaigns and to train the Sales, Account and Marketing Ops teams. Additionally, they'll need you to ensure tags are properly placed within ad servers, DSPs, or 3rd-party partner systems. If you have experience with tagging and tracking and are available immediately, get in touch!

Core Technical Skills

Tagging & Tracking : Deep understanding of ad tags, tracking pixels, UTMs, event tracking.

Quality Assurance : Strong attention to detail in validating tag placement and troubleshooting data discrepancies.

Key Platforms & Tools

Tag Management Systems (TMS) : Google Tag Manager (GTM), Tealium, Adobe Launch.

DSPs & Media Platforms : The Trade Desk, DV360, Amazon DSP (understanding of where tags live in workflow).

Analytics Tools : Google Analytics, Adobe Analytics, Mixpanel (verifying data flow).

Verification & Measurement Vendors : IAS, DoubleVerify, Moat, Nielsen DAR, Comscore.

Seniorilty level

Mid-Senior level

Employment type

Contract

Job function

Analyst and Marketing

Industries

Health and Human Services and Hospitals and Health Care

Reference data : This listing focuses on marketing operations and tagging responsibilities within a healthcare-focused agency context.

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