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Product Marketing Manager

Product Marketing Manager

VirtualVocationsBakersfield, California, United States
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A company is looking for a Product Marketing Manager - Growth & Client Engagement.

Key Responsibilities

Build and execute multi-channel campaigns to increase feature adoption and client engagement

Develop segmented lifecycle marketing strategies for different user categories

Collaborate with Product and Engineering to create client-ready messaging and manage content on LinkedIn

Required Qualifications

5+ years of experience in product or growth marketing, preferably in a SaaS environment

Proven success in running lifecycle, adoption, or retention campaigns

Strong data fluency and experience with CRMs and campaign analytics

Experience in content creation, including case studies and product videos

Exceptional collaboration skills to work cross-functionally with various teams

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Product Marketing Manager • Bakersfield, California, United States

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