Social Media Lead Job at Bonfire Studios in Irvine

Full-time Hybrid, Irvine, California, United States

What's the one game you couldn't put down? The game that connected you with friends, and made you feel like you belonged? If a game has ever defined a chapter of your life, then you already know the spark were chasing. Our mission is to ignite that same feeling for players; the thrill of competition, the joy of community, and the belonging of finding your own corner of a larger world.

Great games begin with people who dare to dream big. If that sounds exciting, you might be exactly who were looking for.

Bonfire is a group of experienced and ambitious developers, proud to be creating our first original IP : Arkheron . It is a fast-paced, competitive PVP game set in a surreal dark fantasy world where 15 teams of three battle their way up the Tower. In a world built from memories, you will loot powerful items to create and adapt a unique build-out that will change your strategy and combat experience with every Ascension.

The best way to understand our Publishing team is in their own words heres how they describe their work.

On the Publishing team, we believe the most meaningful experiences are built with, not just for, passionate communities. Forget chasing KPIs, we ditch the megaphone for open dialogue, building bridges between our talented devs and the players who love our game as much as we do. We reflect the heartbeat of the community back to the devs - what excites them, what theyre struggling with and what they value - and in turn we foster trust in the shared vision for the world were creating. Our role is to amplify their voices, ensuring they help shape our world, not just hear about it. Above all else, we want to craft powerful and lasting moments that ignite us and our community; because in the end, were all players here.

As our Social Media Lead , youll be at the forefront of building, managing, and evolving Bonfires presence across multiple platforms. Youll create content and strategies that reflect our commitment to players, foster vibrant communities, and champion communication that feels authentic and human. This is a highly collaborative role, working with Community, Brand, Creative, Development, and Player Support to amplify Bonfires voice and make sure players feel seen, heard, and excited to be part of our journey.

YOU'LL CONTRIBUTE BY :

• Creating and managing content for Bonfires social channels (Twitter, Instagram, TikTok, YouTube, Facebook) from writing posts to producing short-form videos and visual assets.
• Owning the content calendar, ensuring communication is consistent, authentic, and engaging.
• Partnering with Community, Brand, Creative, Influencer, and PR teams to build integrated campaigns that connect with players and amplify your content.
• Engaging directly with the player community by responding to feedback, surfacing insights, and sparking conversations that build trust and excitement.
• Using data and performance metrics to guide decisions, iterating on both organic and paid content to grow Bonfires presence.
• Staying ahead of gaming and social trends, experimenting with new formats, and ensuring content is inclusive and relevant for a global audience.

WE'RE EXCITED ABOUT YOU BECAUSE YOU :

THIS MIGHT NOT BE THE ROLE FOR YOU IF :

YOU'LL LOVE WORKING AT BONFIRE BECAUSE WE :

The base salary range for this role is $134,500 - $177,500 . Depending on your experience and level (whether youre closer to mid-level or principal), your offer may land above or below that range. We dont just look at years on a rsum we think about the impact you can have on the team and the game. Of course, compensation at Bonfire goes beyond salary. Every new teammate receives equity, plus a full benefits package and some extra perks to make work (and life) better. When we connect, well happily walk you through the full details.

Want to get a feel for what its like to work here? You can check out more about our culture, team, benefits, and perks at www.bonfirestudios.com . And dont worry anything you share with us in the application process is just for recruiting and wont be shared. You can read more in our privacy policy .

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